profile

Get Radically Referable

Each week, get 1 actionable tip to help demystify the secrets of building a referral-based business | Join 1K+ readers

video preview
Featured Post

Always Be Connecting. Always Be Adding Value.

Hello, relational leaders. First, thank you for being you. If you’re reading this, chances are you’re a small business owner or a commission-based professional who believes in growing through relationships. And you’re right to think that way. Because while the world chases attention through social media, AI, or the next shiny marketing hack, what really wins is emotional loyalty. Attention fades. Loyalty compounds. When you build emotional loyalty with your referral partners, your shoulder...

video preview

Hey, Relational Leaders, I had a great conversation this week with one of my coaching clients. He’s got some big sales goals on the board. You know that feeling—trying to stretch but also stay true to how you want to grow. So he asked me, “Brian, my branch manager wants me to go out and market this unique product we have, but I can’t get through the gatekeepers. What should I do?” And I paused. Because honestly, my first answer was, I don’t know. Here’s why. That’s sales. If you’ve followed...

video preview

Hey there, relational leaders. I want to share a quick story about one of my coaching clients. Chances are, if you’re reading this, you’re a small business owner or a commission-based professional. And like many of us, the relationships that lead to referrals — the kind that drive your results — really matter to you. It’s not always easy. That’s why I like to share real success stories from clients who are doing it well. This one’s about a client named Ben. Ben’s in the mortgage industry, and...

video preview

Hard to believe we’ve stepped into Q4 of 2025 already. The year’s flown by, hasn’t it? Just the other day, I was with the Boardroom, a group of relational leaders and small business owners who are all busy building their version of special. We spent time debriefing the past quarter, and something powerful rose to the surface—how much execution improves when joyful accountability is in the mix. Now, you’ve probably heard this stat before, but it bears repeating. The American Institute of...

video preview

All right, relational leaders. Let me tell you a quick story about the difference between a 10% chance of success and a 95% chance. It’s not luck.It’s not about finding more time in your week.It’s not even about having the perfect plan. It’s about Joyful Accountability. The American Society for Training and Development did a study that caught my attention. Here’s what they found: simply setting a goal gives you about a 10% chance of accomplishing it. Ten percent! Think about that. Most of us...

video preview

Most business owners think they need more leads. But what they really need is more referrals. And referrals flow out of relationships. That’s where gratitude comes in. Let me tell you about Dan. Dan’s part of The Boardroom, and not long ago, he shared a story that stopped us in our tracks. He had been looking for ways to grow his business. Like most entrepreneurs, he thought about prospecting, marketing, and getting his message out. But instead of doubling down on “selling, selling, selling,”...

video preview

I was talking with a coaching client recently, and the breakthrough he shared with me was too good to keep to myself. He’s not new to the game. Decades in the mortgage industry. A seasoned pro. But even with all that experience, he hit a wall. Referrals had slowed down. Business felt harder than it should. The spark was fading. Then something shifted. Over the last few months, his referrals literally tripled. His excitement for the business shot through the roof. Momentum returned. So of...

Let's talk about flywheels, and what they can do for your business. There are four stages of a flywheel: It starts slowly. If you think about an industrial flywheel, it's a big wheel that moves a lot of things, and it takes some work to get it started from stopped. It builds momentum. Once it gets going, you may have to give it nudges here and there to keep it going, but it's decent good momentum. And it's way easier than starting from stopped, like at the beginning. It reinforces and...

One problem I know everyone's always looking to solve: Getting ideal clients to come their way as often as possible. So here's some quick inspiration I wanted to share from a coaching client. This client has built his own referral flywheel, centered around a monthly event. Let's back up a sec. First of all, he's got built-in systems for how he's connecting with people. He's reaching out on a monthly basis. Making calls, checking in on people. Just simply loving on people. That's all he's...

Every week I get together with about 13-15 small business owners in The Boardroom, where we share what's going on in our lives. We have spotlight sessions each time, which even when you're not in the spotlight, are SO illuminating. And it's interesting...this one time, both people in the spotlight both had the same problem: They felt stuck. And after having conversations with the rest of The Boardroom and bouncing some things around, BOTH of them came to the same exact conclusion: It wasn't...