Do you like to brag about yourself, Reader?

Not many people do.

And if you do, it’s inauthentic (it’s hard to come across as anything but that), and you end up feeling frustrated because, well…nothing really comes of it.

Why? Because people aren’t usually drawn to inauthenticity.

Now…do you love to hear you did a good job?

Of course you do. But it's kind of awkward fishing for those compliments, isn't it?

Well, here’s a way to hear that you did a good job more often AND use it to get more clients that you can do even more good jobs for!

That’s 2 for the price of 1…get a dopamine hit to feel good about about what you do, and use it to make more money.

So here’s a quick formula for getting great testimonials...without the awkward ask.

1) Think of a recent customer, and get with them on the phone, virtually, or in-person

2) Ask the Greenlight Question​

(If you did a good job, who are they going to say? ...YOU!)

3) Ask "What would you say about your experience?"

i.e. What would you say after they say they'd refer you? Here's a more teased out version....

4) Take notes

When they start to tell you what they would say...take notes.

5) Email your version for their permission

Email them your version of what you heard them say and ask them for permission to use it.

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So that's the basic formula. Now let's play this out in a less clunky, more natural way:

(I ask a client the greenlight question and they say, "You and your team, of course.")

To that I would say, "Great, we love to hear that. We just want to make sure you're happy and that we didn't miss something during the process that we should know about. That's why we ask."

Then I would continue on to say, "If you don't mind me asking, what would you tell them about your experience with us?"

(They say "This, this, this, this, and this," and I take notes.)

And after that I say, "By the way, we love using testimonials as part of our marketing. If I email you what I think I heard and what we would like to use in a testimonial, would you be okay approving that?"

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Boom.

If you ask your clients to write a testimonial (the way most people do), guess what happens? Usually, they never get there. And they may even feel a little put upon.

So ask them these questions, and do the work for them.

You only need a sentence or two!

Now, are you gonna ask first?

Brian

Whenever you're ready, there are 2 ways I can help you:

1. Work with me to transform your referral relationships. (Booking into June - let's talk)
2. Get your own board of advisors with ACCELERATE Boardroom (See if it's a fit here)

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