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Giving > receiving, but teaching is > giving
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Tell me if you disagree with this: Most of us aren't very good at giving referrals. I don't mean this to be harsh. You can have a big heart. And you can want to give referrals. But wanting doesn't equal doing. So seriously...when's the last time you actually gave one? And how much time was there between that one, and the one before that? Weeks? Months? Years? Why is that? When generosity is such a great way to build a business? This simple answer for most people is, we're just not comfortable with it. We're not comfortable with giving them...maybe because we're afraid to make the wrong recommendation. And we're not comfortable with asking for them...usually because it's awkward. But like all things we want to get good at, first we have to learn. And then we have to practice. And mastering the art of giving referrals—moreover, the art of generosity—is probably one of the best things you can do. That the biblical principle of being a giver. It's from the book of Ezra. (Check out the video for more, or read on below...) Ezra studied things that mattered. He practiced things that mattered. And most importantly? He taught them. The idea here is to study ways to give more referrals, and then practice ways to give more referrals... ...because here's the brilliance... When you do those two things—when you study, and you practice —you actually become great at giving referrals. So what happens? The law of reciprocity kicks in with people actively trying to support your business. Which is great of course. But all that work you put in to study and practice? You can put it to even greater use. Because once you master the art of giving referrals, you can start teaching that process. And when you start teaching your shoulder industries—the people who refer you—how to be better givers...? That's a game changer. So start putting the work in. There are all kinds of resources to help...you only have to seek them out. (By the way, I'm one of them: I've got a framework called the Trusted Advisor Playbook that helps small business owners do it all the time. If you're interested in talking about that, please let me know. I'd be happy to walk you through it.) In the meantime, start evolving your mindset to be a giver! Brian Whenever you're ready, there are 2 ways I can help you:
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Get Radically Referable
Each week, get 1 actionable tip to help demystify the secrets of building a referral-based business | Join 1K+ readers
Let's talk about flywheels, and what they can do for your business. There are four stages of a flywheel: It starts slowly. If you think about an industrial flywheel, it's a big wheel that moves a lot of things, and it takes some work to get it started from stopped. It builds momentum. Once it gets going, you may have to give it nudges here and there to keep it going, but it's decent good momentum. And it's way easier than starting from stopped, like at the beginning. It reinforces and...
One problem I know everyone's always looking to solve: Getting ideal clients to come their way as often as possible. So here's some quick inspiration I wanted to share from a coaching client. This client has built his own referral flywheel, centered around a monthly event. Let's back up a sec. First of all, he's got built-in systems for how he's connecting with people. He's reaching out on a monthly basis. Making calls, checking in on people. Just simply loving on people. That's all he's...
Every week I get together with about 13-15 small business owners in The Boardroom, where we share what's going on in our lives. We have spotlight sessions each time, which even when you're not in the spotlight, are SO illuminating. And it's interesting...this one time, both people in the spotlight both had the same problem: They felt stuck. And after having conversations with the rest of The Boardroom and bouncing some things around, BOTH of them came to the same exact conclusion: It wasn't...