Beyond the struggle: Focus on what truly moves the needle


Reader, are you struggling with market conditions? Or afraid you might be in the future?

Recently I was coaching a team who was working on some things re: their goals for this quarter, and market conditions was something they were actively struggling with.

And one of the best things to do when you're struggling?

Assess what's in your Circles.

That's...

  • The Circle of Concern (things we're concerned about but have no control over)
  • The Circle of Influence (things on our minds that we have some influence over)
  • The Circle of Control (things completely under our control)

So which one's the best place to spend your time?

That's right. The Circle of Control.

And inside of the Circle of Control, we can look at 3 things...

(Check out the video for more, or read on below...)

video preview

Inside of the Circle of Control, we can look at 3 things...

  1. Mindset: How you're viewing and responding to things.
  2. Methodologies: The systems and processes you're using.
  3. Messaging: What you're communicating about how you help.

As sales professionals, as small business owners, these three things are completely under our control when it comes to driving the result you're looking for.

So what we did on our team call—and what I'd ask you to do—is rank how things are in each of these areas on a scale of 1 to 10 (10 being highest/best).

How is your Mindset? What limiting beliefs do you hold? What are you doing to continually improve and evolve your mindset? How is your mindset affecting others?

How are your Methodologies? Do you have systems and processes that are working for you, or are you constantly flying by the seat of your pants?

How is your Messaging? Are you communicating regularly to stay top of mind? And WHAT are you communicating? Is it all about me, me, me?

So do me a favor, go through that little exercise. My guess is it'll be pretty eye-opening... You'll be able to see what can be improved that you actually control.

And to one-up it even further? Get a person or group of people around you to help assess any blind spots and bring them into view.

If you're feeling it, shoot me back your scores and what first step you're gonna take to improve 'em!

Brian

PS - Surviving in tough markets is about serving, NOT selling. So when the market gets tough, go love on people more. That's really what it comes down to: Finding ways to serve.


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