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Beyond the struggle: Focus on what truly moves the needle
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Reader, are you struggling with market conditions? Or afraid you might be in the future? Recently I was coaching a team who was working on some things re: their goals for this quarter, and market conditions was something they were actively struggling with. And one of the best things to do when you're struggling? Assess what's in your Circles. That's...
So which one's the best place to spend your time? That's right. The Circle of Control. And inside of the Circle of Control, we can look at 3 things... (Check out the video for more, or read on below...) Inside of the Circle of Control, we can look at 3 things...
As sales professionals, as small business owners, these three things are completely under our control when it comes to driving the result you're looking for. So what we did on our team call—and what I'd ask you to do—is rank how things are in each of these areas on a scale of 1 to 10 (10 being highest/best). How is your Mindset? What limiting beliefs do you hold? What are you doing to continually improve and evolve your mindset? How is your mindset affecting others? How are your Methodologies? Do you have systems and processes that are working for you, or are you constantly flying by the seat of your pants? How is your Messaging? Are you communicating regularly to stay top of mind? And WHAT are you communicating? Is it all about me, me, me? So do me a favor, go through that little exercise. My guess is it'll be pretty eye-opening... You'll be able to see what can be improved that you actually control. And to one-up it even further? Get a person or group of people around you to help assess any blind spots and bring them into view. If you're feeling it, shoot me back your scores and what first step you're gonna take to improve 'em! Brian PS - Surviving in tough markets is about serving, NOT selling. So when the market gets tough, go love on people more. That's really what it comes down to: Finding ways to serve. Whenever you're ready, there are 2 ways I can help you:
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Get Radically Referable
Each week, get 1 actionable tip to help demystify the secrets of building a referral-based business | Join 1K+ readers
Let's talk about flywheels, and what they can do for your business. There are four stages of a flywheel: It starts slowly. If you think about an industrial flywheel, it's a big wheel that moves a lot of things, and it takes some work to get it started from stopped. It builds momentum. Once it gets going, you may have to give it nudges here and there to keep it going, but it's decent good momentum. And it's way easier than starting from stopped, like at the beginning. It reinforces and...
One problem I know everyone's always looking to solve: Getting ideal clients to come their way as often as possible. So here's some quick inspiration I wanted to share from a coaching client. This client has built his own referral flywheel, centered around a monthly event. Let's back up a sec. First of all, he's got built-in systems for how he's connecting with people. He's reaching out on a monthly basis. Making calls, checking in on people. Just simply loving on people. That's all he's...
Every week I get together with about 13-15 small business owners in The Boardroom, where we share what's going on in our lives. We have spotlight sessions each time, which even when you're not in the spotlight, are SO illuminating. And it's interesting...this one time, both people in the spotlight both had the same problem: They felt stuck. And after having conversations with the rest of The Boardroom and bouncing some things around, BOTH of them came to the same exact conclusion: It wasn't...