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Beyond the struggle: Focus on what truly moves the needle
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Reader, are you struggling with market conditions? Or afraid you might be in the future? Recently I was coaching a team who was working on some things re: their goals for this quarter, and market conditions was something they were actively struggling with. And one of the best things to do when you're struggling? Assess what's in your Circles. That's...
So which one's the best place to spend your time? That's right. The Circle of Control. And inside of the Circle of Control, we can look at 3 things... (Check out the video for more, or read on below...) Inside of the Circle of Control, we can look at 3 things...
As sales professionals, as small business owners, these three things are completely under our control when it comes to driving the result you're looking for. So what we did on our team call—and what I'd ask you to do—is rank how things are in each of these areas on a scale of 1 to 10 (10 being highest/best). How is your Mindset? What limiting beliefs do you hold? What are you doing to continually improve and evolve your mindset? How is your mindset affecting others? How are your Methodologies? Do you have systems and processes that are working for you, or are you constantly flying by the seat of your pants? How is your Messaging? Are you communicating regularly to stay top of mind? And WHAT are you communicating? Is it all about me, me, me? So do me a favor, go through that little exercise. My guess is it'll be pretty eye-opening... You'll be able to see what can be improved that you actually control. And to one-up it even further? Get a person or group of people around you to help assess any blind spots and bring them into view. If you're feeling it, shoot me back your scores and what first step you're gonna take to improve 'em! Brian PS - Surviving in tough markets is about serving, NOT selling. So when the market gets tough, go love on people more. That's really what it comes down to: Finding ways to serve. Whenever you're ready, there are 2 ways I can help you:
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Get Radically Referable
Each week, get 1 actionable tip to help demystify the secrets of building a referral-based business | Join 1K+ readers
Tell me if you disagree with this: Most of us aren't very good at giving referrals. I don't mean this to be harsh. You can have a big heart. And you can want to give referrals. But wanting doesn't equal doing. So seriously...when's the last time you actually gave one? And how much time was there between that one, and the one before that? Weeks? Months? Years? Why is that? When generosity is such a great way to build a business? This simple answer for most people is, we're just not comfortable...
I was working with another coaching client recently on transforming his referral partnerships. He was burnt out by years of asking, nagging, and 'bragging' for referrals. The awkwardness of it all for the seemingly low return. So he was looking to rekindle his confidence in approaching people...confidence that got lost along the way because he felt too focused on himself, but didn't know or understand how to focus on the other person. (Sound familiar? You're the one asking for referrals,...
Losing focus. You gotta watch out for when it's happening to you. So here's a little "Coach's Corner" lesson for you... I was meeting with a financial advisor client earlier this week. He's a 10-year veteran in his industry, and very successful. But he'd reached a threshold in his business where he felt stagnant. So what we did was, we went back to the basics. In my coaching practice, there's something called the 5 Elements of Momentum, or the Momentum System. So we did was, we went back and...