I talk on here a lot of about one-on-one referral generation efforts.

And while I'm 100% a huge advocate of that...

...one of the biggest challenges we have as a small business owner (or commissioned sales professional) is is TIME.

We come across so many different people in our lines of work, and only a small percentage are going to be a fit for true one-on-one referral partner status.

So what happens with all the others? Do we just ignore them?

Well the answer for a lot of people is...yes. Unfortunately.

You spend so much time, effort and energy meeting new people, servicing (past and current) clients, and getting introduced to acquaintances... only to let all those efforts and connections eventually wither and die.

And you know what? It's understandable.

Because as your "inventory" of people you know grows, it becomes more and more difficult to stay in communication.

There is a way though.

One of the best strategies I’ve found is a one-to-many strategy (one thing that goes out to many people) called the Success Story.

This is part of an email drip campaign that:

• Conveys what you do
• Helps explain a client's transformation
• Trains your network how to refer you
• Increases your pipeline

When we do it, we share how we help our clients.

BUT don't worry...this isn’t a "tooting your own horn" thing.

Because in the Success Story, we make the client the hero.

And then we share that story with all of our relationships, our past customers...essentially everyone in our "inventory" (i.e. database).

The Success Story works. Every time we send one out in our mortgage practice, we typically see an increase of at least 10% in our pipeline. (And sometimes even 25-30%.)

In fact, an old client of mine once got over 100 referrals in his first year in a new position, and this was one of the key strategies he used.

100 referrals. In his first year in a new position. Can you believe that?

So in the next few weeks, I’m going to give you the framework for building and sending your first success story, so it’ll make people think of you when it comes to your product or service.

All you need is a simple testimonial to start - more on that in upcoming emails.

See you next week!

Brian

PS - Keep in mind, this can also give you great social media content to spin out. So it's not like you send an email and it's 'one and done.' You can keep using it over and over!

Whenever you're ready, there are 2 ways I can help you:

1. Work with me to transform your referral relationships. (Booking into May - let's talk)
2. Get your own board of advisors with ACCELERATE Boardroom (See if it's a fit here)

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