Hi Reader, here's how strongly I feel about the 3-2-1 journaling I mentioned in last week's email... (if you haven't seen it yet, search for the email "More good feels, less angst") I've been 3-2-1 journaling a long time. So long, in fact, that I've built a little library. If I had to run back into a burning house, these would probably be one of the things I'd grab. The main reason? It's something I'd like my kids to have when I'm gone. It's a way for them to relive experiences I had. If I go...
14 days ago • 2 min read
Hi Reader, back with another exercise to build those leadership muscles so you can become more radically referable. Any time of the year is great to start this, but now's especially perfect. It's called 3-2-1 journaling. It's centered around gratitude and vision. And here's how (and why) it works. First, let's start with why it works... When you're looking for things to be grateful for in the world...you find them. It colors how you perceive the world. It sets the stage for you to envision,...
21 days ago • 2 min read
Hi Reader, short and sweet one here today. Last week I talked about how dreaming leads to achieving. That having a clear, defined vision puts you on a path. It also makes you a better leader, which may not seem super-obvious at first. Here's a real life story about that. I had a client several years back who had a franchise repairing exercise equipment. He had a technician that wasn't really working out for him. Getting 3-5 complaints a week, having to refund people, all that. So he put out...
28 days ago • 1 min read
Hi Reader, last week I talked about the base mindset you need to cultivate to become radically referable. That base mindset? Leadership. And I promised that over the next few weeks, I'd share some things that should help you cultivate that mindset. So here's the first thing!: Having a dream. A vision. Now, it's all well and good to just say to somebody, "Have a vision." But that's not going to get you to where you need to be, so let's walk through some things to help hone your vision story so...
about 1 month ago • 2 min read
Why's mindset important, Reader? 1) Because the mind's a powerful tool. Believing you can do something helps make it happen. 2) We have to rewire our brains to level up in life. In fact, there's a verse in the ancient book of wisdom that says, "Be transformed by the renewing of your mind." So what's the first, key mindset you have to cultivate to become referable? Leadership. And what is leadership? Influence. And how do you define influence? Influence is having a positive impact on the way...
about 1 month ago • 1 min read
Hi Reader, why don't we think of giving when it comes to business? Giving just feels better. There's even an old adage about that: "It's better to give than to receive." I haven't met many people who don't feel that way. But when we're in the business world, for some reason it's different. You see it at networking events, or in your daily business interactions. What do you see? Takers. There's a guy named Adam Grant, and he wrote a book called Give and Take. Adam was a social scientist at the...
about 2 months ago • 1 min read
Hi Reader, wanted to share a quick story from a client. He's had some success building a referral-based business. But he's also struggled building referral partner relationships. We were going through his relationships and trying to pinpoint where the best opportunities would be. Here are a couple of things we uncovered. And we did it by tapping into a little acronym I learned from my good friend, John Ruhlin. John would always say, "Look for R.I.C.H. relationships." Here's what it stands...
about 2 months ago • 1 min read
Ever do something (or not do something) even though you know better, Reader? I did that once. (Well, let's be real...it wasn't the first time, and won't be the last time. 😂) You see, I teach a little something called The Greenlight Question. It's a way to find out how likely someone is to refer people to you. In a no-pressure, non-awkward way. More of a conversation, than a sales pitch. Below, I talk about a time a boofed things up by not asking it when I should have. I was hosting an event...
2 months ago • 1 min read
Hey Reader, how much are you giving? Referrals, that is. That's the same question I asked a newer client recently who was talking out some referability woes with me: "Well if you don't mind me asking, how many referrals are you giving?" He just looked kind of puzzled and said, "Well, I'm trying to get referrals." My response? "I know, but how many are you giving?" You see, not only is giving referrals the best way to get them... ...But it's also the best way to get unstuck. You know, unstuck...
2 months ago • 2 min read