If you've been with me for a bit (and even if you haven't), you've probably heard about a little best-selling book by my friend and colleague John Ruhlin.

It's Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention.

Well, now his newest book is being released posthumously, and I wanted to be sure you got a sneak peek.

John and I spent a lot of time talking about the concepts in this book (and I'm incredibly honored to even get mentioned a few times).

The title of the book was going to be 'REFERRAL R.I.C.H. es'...

That was the working title he and his team had come up with.

And as a book about referrals done right and the kind of relationships that create unparalleled business growth, it made sense.

But in the wake of John's untimely death, it didn't quite capture the spirit of what he was all about.

Because his life wasn’t about chasing referrals and money.

It was about going BEYOND.

It was about BEING A GIVER. (Which you've heard me advocate again and again...but he truly took it to another level.)

John gave so generously and so thoughtfully, he couldn't help but make an impression.

It made people line up to introduce him, collaborate with him, and include him.

He didn't ask for referrals. He earned them.

And this book will show you how to earn them too.

It's not just a system for turning relationships into referral partners.

It's a philosophy. A philosophy about giving in a way that builds strong, solid relationships in every part of your life.

Relationships such that you don't have to be out there creating and chasing opportunities. The opportunities will chase you.

As I already said, it's a book that will not only change how you think about referrals...

...it'll change how you think about relationships.

As John said in every keynote message:

It’s about living in a way that makes referrals inevitable.

(Seriously...how would it feel to know your incoming referrals are inevitable?)

This book is about making sure John's legacy lives on in a way that transforms the way you show up in business and in life.

For all that knew him, it's a legacy that needs to be preserved. That we need duplicated and compounded in this world.

So while there are a ton of practical tactics & strategies in the book, please don't sell yourself short by stopping there.

Use it to help you shift:

• How you think about relationships
• Embodying generosity in a way that sets you apart
• Showing up in ways most people never do

That's how you get people to sit up and take notice. And remember. And even be inspired.

It's how you create something BEYOND yourself. Just like John.

Brian

Whenever you're ready, there are 2 ways I can help you:

1. Work with me to transform your referral relationships. (Booking into April - let's talk)
2. Get your own board of advisors with ACCELERATE Boardroom (See if it's a fit here)

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