Hey Reader, the other week I took a little dive into how quality connections are made.

Specifically, at events. (And even more specifically, at the right events...where people who are aligned—or at least shouldered—with your industry are in the room.)

After that email, I had a client hit me up for a game plan of what kind of people to talk to at an event he was going to.

It's a question I love, because you should always have a game plan going into events.

With a game plan, you're in control. You're laser-focused on who you need to seek out, to make the most out of your time there.

Without a game plan? You just bounce randomly from person to person. (Or hang out at the snacks table.)

So without further ado, here are the 3 people I think you should always seek out at an event.

Two of them, I don't think you'll find surprising.

But the last one? Hope it'll make you go "Hmm."

(Check out the video for more, or read on below...)

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1) Most Influential

Like I mentioned in my email the other week, connect with the most influential people in the room. That can be a speaker, the event host, or others attending who you know to be influential around town.

I just did this with a speaker at a recent event, and he made 3 introductions for me in under 10 minutes that were incredibly useful.

Influential people know other influential people.

2) Most Confident

Great. So now you've made yourself known to some of the influential people in the room (and maybe even got intros to a few others).

Who now? Scan the room for the most confident.

I don't mean cocky. I mean confident. They may not 'shine out', so you may need to really observe.

(My suggestion is to look for the most relaxed people in the room.)

Confident people usually have a game plan and purpose for what they're doing at an event. So they're going to be ready to be connected, and in turn connect.

3) Most Uncomfortable

(Now be honest...did you see this one coming?)

We've all been there. New to an event, new to an industry, new to a town.

And in business and life, I think we all have a responsibility to mentor and guide others, and be a lifeline.

So, walk up to the most uncomfortable person in the room. Ask how they heard about the event, and who they're hoping to meet.

See if you can make a connection and be a light for that person.

Go into it without expectations and just be generous.

It'll come back to you, no worries.

Now go out and make some great connections, build emotional equity, and start to open doors...both ways.

Brian

Whenever you're ready, there are 2 ways I can help you:

1. Work with me to transform your referral relationships. (Booking into Nov - let's talk)
2. Get your own board of advisors with ACCELERATE Boardroom (See if it's a fit here)

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