Hey Reader, let's retrace a little example of how quality connections are made.

It relates to events.

You see, I'm in the middle of launching a new educational product through an affiliate program.

And there's a connection I was introduced to awhile back. He's become the president of a pretty well-known leadership company, and I wanted to see if he'd be interested in being an affiliate.

And it got me thinking about how I got connected with this guy. So I traced the breadcrumbs back.

Because as you know, I believe it's all about connections.

(Check out the video for more, or read on below...)

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I've got this client, Dan. He's probably one of the most connected people I know.

And he's the person who introduced me to the president of this leadership company several years back.

But his connection to that guy didn't just happen out of nowhere. (And if he'd never met that guy, I'd never had met that guy.)

So I happened to ask Dan...

1. How he knew so many influential people, and
2. What advice he'd give to someone about the best way to build their business

And the answer to both?

Events.

But hold up. I'm not just talking about the normal event grind most of us do.

(Show up. Schmooze. Leave. Pat yourself on the back for getting out there. Repeat.)

Nope.

His advice was to...

1. Find the right events to attend. Events where the people you need to know are in the room.
2. Get to know the person running the event OR speaking at the event. (And ideally, both.)

You see, that's exactly what Dan did.

He got to know some people who, over a decade ago, were hosting an event. He became great friends with them and got to know the speaker very well.

And the speaker? He's the guy who ends up president of this leadership company.

Here's the thing: Dan didn't just connect with this guy once.

Connecting once (or even a few times) isn't the way to forge strong connections. It's not the way to make an impression.

After all, these speakers and event organizers are connecting with tens and hundreds of others. All the time.

So what did Dan do differently?

He looked for ways to add value to the speakers and people running the events.

He was always looking for it.

What they needed.

How he could contribute.

He was always looking for ways to show appreciation and servant leadership.

Promoting, providing resources, making connections, acting as an event ambassador, etc.

That's how you make an impression. A real, valuable connection.

So if you've just been attending events passively? (Or not at all?)

Look for the right events where your ideal connections are getting together. Then show up and see how you can support the speaker or people running the event.

It gives you an inside track into what's going on. Who's speaking, challenges they're having, what they might need for the day.

That's how Dan became one of the most connected people I know.

Opening up the doors to influential relationships that have helped him exponentially grow other connections, and his business. Leading him to becoming a top person in his industry.

You can do it too! Just go into it with a servant's heart.

Brian

Whenever you're ready, there are 2 ways I can help you:

1. Work with me to transform your referral relationships. (Booking into Nov - let's talk)
2. Get your own board of advisors with ACCELERATE Boardroom (See if it's a fit here)

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