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Why I'd grab this in a fire
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Hi Reader, here's how strongly I feel about the 3-2-1 journaling I mentioned in last week's email... (if you haven't seen it yet, search for the email "More good feels, less angst") I've been 3-2-1 journaling a long time. So long, in fact, that I've built a little library. If I had to run back into a burning house, these would probably be one of the things I'd grab. The main reason? It's something I'd like my kids to have when I'm gone. It's a way for them to relive experiences I had. If I go on vacation, they get to see what we did, and what I was grateful for. And I'm not the only who feels strongly about it. A few years back there was a lady who attended one of my workshops. I had mentioned 3-2-1 journaling at a speaking event she was at several months prior, and when I introduced it at this workshop, she spoke up. This is what she said: "I've been doing this since you introduced this to me back in July." (so approx 4 months at the time)
This reframed my approach, even on days where it's easy to be overwhelmed with the challenges of being self-employed.
It really gets me back in sync with where I am, where I'm going, and why I'm doing this.
And the big win is usually the big nudge that gets me out of the funk, and back to what I want to do."
So good. But it's not only for work. There was also a young man I worked with who was in the reserves and on a disability discharge. He got called back after he healed up, and left the company on leave. The company had saved a spot for him so eventually he came back. But he was different. He didn't look like he was in a good place, so I shared 3-2-1 journaling with him in hopes it would help. I got a text from him a while after that said, "Hey, I just wanted to text you and let you know how much you've turned my life around whether you see it or not. I was in a dark place for a while and I also wanted to let you know... Look, this is not about me. I'm not trying to make it about me. My point in sharing this is that it can make a difference in your life, AND it can make a difference in someone else's life. It certainly had an impact on me when I started doing it. So I started sharing it, teaching it to other people like I'm doing with you. My goal is everything you learn, hopefully you build as a habit and eventually share with somebody else. I believe each one of us can have a bigger impact. Please give it a try! Happy New Year, Brian Whenever you're ready, there are 2 ways I can help you:
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Get Radically Referable
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Reader, as I mentioned in my last email, we send a success story to our database about once a month. Every time we do, we see an increase in our pipeline (the people who want loans) of anywhere between 10 to 25%. So if I have X number of people who want loans, I've got X + 25% after sending a Success Story out. That's a big increase in exchange for not a whole lot of effort. Think of maybe an hour of effort total, once per month. (It may take you a little longer in the beginning, of course.)...
Let another praise you, Reader. In marketing, most of us are used to Hero stories. People tooting their own horns. The Hero in these circumstances is a person who is saying, “I’m the best at _______. You need to come see me.” (The legal profession’s particularly good at this.) That’s powerful communication. Communicating through authority. And when I say ‘powerful communication’ – it almost sounds like that’s what you want to be shooting for, right? Maybe that’s why so many of us fall into...
I talk on here a lot of about one-on-one referral generation efforts. And while I'm 100% a huge advocate of that... ...one of the biggest challenges we have as a small business owner (or commissioned sales professional) is is TIME. We come across so many different people in our lines of work, and only a small percentage are going to be a fit for true one-on-one referral partner status. So what happens with all the others? Do we just ignore them? Well the answer for a lot of people is...yes....