Hey Reader, I was at the funeral of a friend and business partner the other week. After, I made this video for a group of my clients. Thought you might want to see it too.

In case you missed my other post, this is about John Ruhlin, who wrote a book called Giftology.

John was a leader. He was an encourager.

But what he really did was share how generosity can be a way of doing business.

It's a belief we both subscribe to and appreciated about each other. (Although John did it at a significantly larger level than I ever have or have even attempted to.)

Well, during his funeral, his 13-year old daughter Reagan got up and spoke.

And what she said sums up what generosity is all about.

(Check out the video for more, or read on below...)

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She said,

...Love on people.

That is, exactly, what John did.

And that beautifully sums up the heart of generosity.

Give what you can. Love on people. (And hopefully, inspire other people to love on people.)

There are many ways to be generous...

You can love on people with your referrals.

One of the best ways to build your business. Give referrals how you'd like to receive them.

You can love on people with your time.

Help someone with a problem or project, in business OR their personal life.

You can love on people with your praise.

Pick up the phone and call somebody, and tell them what you appreciate about them.

You can love on people with your connections.

Introduce people who should know each other. Other business owners, support resources, etc.

You can love on people with your opportunities.

Invite people to events you're going to and opportunities you think they should be in on.

You can love on people by, well...telling 'em you love them.

After losing John, I'm telling a lot more people that I love them. So if you care about somebody, call them and tell them.

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...Whatever you decide to love on people with (try them all!), just be sure to do it with no expectation of anything in return.

That's really where generosity comes into play and where we start to become GIVERS.

And that's how influence gets built naturally. Being generous without the expectation of anything in return.

At the end of the day, building a referral-based business is about generosity. It's love-in-action.

So I know you're out here trying to build your pipeline, your relationships, your referral partners...

...Just go be generous. Display love-in-action and I think great things will happen.

Love y'all!

Brian

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Whenever you're ready, there are 2 ways I can help you:

1. Work with me 1:1 to transform your referral partner relationships. (Booking into September - let's talk)
2. Get your own personal board of advisors with the ACCELERATE Boardroom (Start the discussion here)

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