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What I learned about generosity from a 13 year old
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Hey Reader, I was at the funeral of a friend and business partner the other week. After, I made this video for a group of my clients. Thought you might want to see it too. In case you missed my other post, this is about John Ruhlin, who wrote a book called Giftology. John was a leader. He was an encourager. But what he really did was share how generosity can be a way of doing business. It's a belief we both subscribe to and appreciated about each other. (Although John did it at a significantly larger level than I ever have or have even attempted to.) Well, during his funeral, his 13-year old daughter Reagan got up and spoke. And what she said sums up what generosity is all about. (Check out the video for more, or read on below...) She said, "My dad helped people love on people." ...Love on people.That is, exactly, what John did. And that beautifully sums up the heart of generosity. Give what you can. Love on people. (And hopefully, inspire other people to love on people.) There are many ways to be generous... You can love on people with your referrals.One of the best ways to build your business. Give referrals how you'd like to receive them. You can love on people with your time.Help someone with a problem or project, in business OR their personal life. You can love on people with your praise.Pick up the phone and call somebody, and tell them what you appreciate about them. You can love on people with your connections.Introduce people who should know each other. Other business owners, support resources, etc. You can love on people with your opportunities.Invite people to events you're going to and opportunities you think they should be in on. You can love on people by, well...telling 'em you love them.After losing John, I'm telling a lot more people that I love them. So if you care about somebody, call them and tell them. ...Whatever you decide to love on people with (try them all!), just be sure to do it with no expectation of anything in return. That's really where generosity comes into play and where we start to become GIVERS. And that's how influence gets built naturally. Being generous without the expectation of anything in return. At the end of the day, building a referral-based business is about generosity. It's love-in-action. So I know you're out here trying to build your pipeline, your relationships, your referral partners... ...Just go be generous. Display love-in-action and I think great things will happen. Love y'all! Brian Whenever you're ready, there are 2 ways I can help you:
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Get Radically Referable
Each week, get 1 actionable tip to help demystify the secrets of building a referral-based business | Join 1K+ readers
Hello, relational leaders. Brian McRae here again. If you’re reading this, you’re probably a small business owner or commission-based professional. You live with a variable income. You love referrals. And you’re learning how to make them consistent. I appreciate you being part of this community because my goal is simple. To help you build a radically referable business that grows through relationships. Today’s encouragement comes from one of my favorite voices, Jim Rohn. He said, “Success...
Relational leaders, great to see you. First off, thank you for all the feedback on last week’s topic about “demonstrations of value.” I’ve loved hearing how many of you are putting those ideas into action. Let’s keep going on that theme, because as we build referral-based businesses, there’s one thing that separates the good from the great. Emotional loyalty. That’s the moment when someone doesn’t just like you or trust you. They’re for you. The kind of loyalty where your partners would run...
Hello, relational leaders. First, thank you for being you. If you’re reading this, chances are you’re a small business owner or a commission-based professional who believes in growing through relationships. And you’re right to think that way. Because while the world chases attention through social media, AI, or the next shiny marketing hack, what really wins is emotional loyalty. Attention fades. Loyalty compounds. When you build emotional loyalty with your referral partners, your shoulder...