Hey Reader, I was at the funeral of a friend and business partner the other week. After, I made this video for a group of my clients. Thought you might want to see it too. In case you missed my other post, this is about John Ruhlin, who wrote a book called Giftology. John was a leader. He was an encourager. But what he really did was share how generosity can be a way of doing business. It's a belief we both subscribe to and appreciated about each other. (Although John did it at a significantly larger level than I ever have or have even attempted to.) Well, during his funeral, his 13-year old daughter Reagan got up and spoke. And what she said sums up what generosity is all about. (Check out the video for more, or read on below...) She said, "My dad helped people love on people." ...Love on people.That is, exactly, what John did. And that beautifully sums up the heart of generosity. Give what you can. Love on people. (And hopefully, inspire other people to love on people.) There are many ways to be generous... You can love on people with your referrals.One of the best ways to build your business. Give referrals how you'd like to receive them. You can love on people with your time.Help someone with a problem or project, in business OR their personal life. You can love on people with your praise.Pick up the phone and call somebody, and tell them what you appreciate about them. You can love on people with your connections.Introduce people who should know each other. Other business owners, support resources, etc. You can love on people with your opportunities.Invite people to events you're going to and opportunities you think they should be in on. You can love on people by, well...telling 'em you love them.After losing John, I'm telling a lot more people that I love them. So if you care about somebody, call them and tell them. ...Whatever you decide to love on people with (try them all!), just be sure to do it with no expectation of anything in return. That's really where generosity comes into play and where we start to become GIVERS. And that's how influence gets built naturally. Being generous without the expectation of anything in return. At the end of the day, building a referral-based business is about generosity. It's love-in-action. So I know you're out here trying to build your pipeline, your relationships, your referral partners... ...Just go be generous. Display love-in-action and I think great things will happen. Love y'all! Brian Whenever you're ready, there are 2 ways I can help you:
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Hi Reader, wanted to share a quick story from a client. He's had some success building a referral-based business. But he's also struggled building referral partner relationships. We were going through his relationships and trying to pinpoint where the best opportunities would be. Here are a couple of things we uncovered. And we did it by tapping into a little acronym I learned from my good friend, John Ruhlin. John would always say, "Look for R.I.C.H. relationships." Here's what it stands...
Ever do something (or not do something) even though you know better, Reader? I did that once. (Well, let's be real...it wasn't the first time, and won't be the last time. 😂) You see, I teach a little something called The Greenlight Question. It's a way to find out how likely someone is to refer people to you. In a no-pressure, non-awkward way. More of a conversation, than a sales pitch. Below, I talk about a time a boofed things up by not asking it when I should have. I was hosting an event...
Hey Reader, how much are you giving? Referrals, that is. That's the same question I asked a newer client recently who was talking out some referability woes with me: "Well if you don't mind me asking, how many referrals are you giving?" He just looked kind of puzzled and said, "Well, I'm trying to get referrals." My response? "I know, but how many are you giving?" You see, not only is giving referrals the best way to get them... ...But it's also the best way to get unstuck. You know, unstuck...