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Too awkward to ask for referrals? This is the skill you're missing...
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Hey Reader, do you want more referrals? Great! Of course you do. So does everyone else. Now tell me what your referral script is. (I'll wait...) ... ... ... You know, I asked this same question to a roomful of people a few years back... ...and not one person was confident in sharing what they say. So let's recap here: Everybody wants more referrals. But when I ask how you ask for these referrals you want so bad, not a hand goes up. Why is that? Well, let’s get to the root of it... How does it feel when you ask for referrals? I asked my class that same question. And here are the answers I got:
So when you feel like that, how often are you going to ask? Not very often. Asking for referrals is a skill. And a skill is something you have to develop (by actually doing). Here’s a mathematical equation from the book Grit: Talent + Effort = Skill If you have talent, and you put in some effort, you can create a skill. And along the same lines… Skill + Effort = Achievement If you have a skill and you put some effort, that’s where achievement happens. But who wants to feel awkward, self-serving, selfish, and desperate all the time? I've got good news for you...you don't have to feel that way. Because the skill you need to develop? It's not memorizing awkward scripts (the way most people are taught to ask for referrals). Here's the deal. You have a mouth. You have a brain. You have a heart. And I believe every. single. person can build a referral-based business, just by developing this one skill. So what is it? Curiosity.(And I don't mean "curiosity" as in, "I'm curious who you know." Far from it.) Curiosity lets you ask for referrals in a way that doesn't make you (OR other people) feel awkward. If you put in the effort to develop the skill of being curious, it will radically change your business. More on that coming up! Brian Whenever you're ready, there are 2 ways I can help you:
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Get Radically Referable
Each week, get 1 actionable tip to help demystify the secrets of building a referral-based business | Join 1K+ readers
Let's play the Connection Offense to start getting you more referrals. But first, let me ask you this: If you go to an event... If you're on the phone with somebody... If you go to a one-on-one meeting... ...What's the common denominator in all these interactions? Conversations. There are conversations happening. And today we're going to talk about the different types of conversations you can have. It's so important to understand what type of conversations you're having, so you can understand...
If you've been with me for a bit (and even if you haven't), you've probably heard about a little best-selling book by my friend and colleague John Ruhlin. It's Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention. Well, now his newest book is being released posthumously, and I wanted to be sure you got a sneak peek. John and I spent a lot of time talking about the concepts in this book (and I'm incredibly honored to even get...
So. About that USEABLE database of yours. (Don't have one? Check out last week's email.) Once you've gotten all your connections in one spot, you've gotta prioritize them. Why? I want to be careful but also blunt here. Because my belief system says all people are created equal, and we're called to love on all of them as individuals. So, with all the love in my heart, I say this: Not everyone is equal when it comes to creating referrals for our businesses. I'm not saying to hate on people....