Hey Reader, do you want more referrals? Great! Of course you do. So does everyone else. Now tell me what your referral script is. (I'll wait...) ... ... ... You know, I asked this same question to a roomful of people a few years back... ...and not one person was confident in sharing what they say. So let's recap here: Everybody wants more referrals. But when I ask how you ask for these referrals you want so bad, not a hand goes up. Why is that? Well, let’s get to the root of it... How does it feel when you ask for referrals? I asked my class that same question. And here are the answers I got:
So when you feel like that, how often are you going to ask? Not very often. Asking for referrals is a skill. And a skill is something you have to develop (by actually doing). Here’s a mathematical equation from the book Grit: Talent + Effort = Skill If you have talent, and you put in some effort, you can create a skill. And along the same lines… Skill + Effort = Achievement If you have a skill and you put some effort, that’s where achievement happens. But who wants to feel awkward, self-serving, selfish, and desperate all the time? I've got good news for you...you don't have to feel that way. Because the skill you need to develop? It's not memorizing awkward scripts (the way most people are taught to ask for referrals). Here's the deal. You have a mouth. You have a brain. You have a heart. And I believe every. single. person can build a referral-based business, just by developing this one skill. So what is it? Curiosity.(And I don't mean "curiosity" as in, "I'm curious who you know." Far from it.) Curiosity lets you ask for referrals in a way that doesn't make you (OR other people) feel awkward. If you put in the effort to develop the skill of being curious, it will radically change your business. More on that coming up! Brian Whenever you're ready, there are 2 ways I can help you:
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