One problem I know everyone's always looking to solve: Getting ideal clients to come their way as often as possible.

So here's some quick inspiration I wanted to share from a coaching client.

This client has built his own referral flywheel, centered around a monthly event.

Let's back up a sec.

First of all, he's got built-in systems for how he's connecting with people.

He's reaching out on a monthly basis. Making calls, checking in on people. Just simply loving on people.

That's all he's doing.

What he's NOT doing?: He's NOT calling and asking them for business.

Important distinction here.

(Check out the video for more, or read on below...)

​

Instead, he's calling to see what he can do to serve them.

And while he's at it, he's inviting them to his monthly cornerstone event: Taco Tuesday.

Now, this guy's exceptional at what he does. He's highly competent.

But notice something? His event has nothing to do with his core competence.

What he did was create an event people want to come to. Something that 'loves' on them.

Not a cookie cutter, informational, industry event that's only worthwhile if you're in the market for that 'thing' right now. Not something that just feels like another obligation to put on your plate.

Taco Tuesday. An event around families, around fun. He likes tacos. He likes gathering with people and having conversations. So he built an event around it.

And what does this do for him?

Now, whenever he makes his calls, he's got something to invite people to. Every time. (Kind of like the 'Create Who You Need' Strategy I mentioned the other week...you can also 'Create WHAT You Need'.)

Some people show up. Some don't. But at least they know he cares. And at least he stays top of mind indirectly to help that referral pipeline flow.

And...sometimes people self-refer directly too.

An attendee last time actually said "Hey, by the way, we're getting ready to sell our house. Would you come talk to us?" (A million dollar listing, by the way.)

So it's that simple. Find something you're passionate about. Invite other people to it. And make it a consistent.

That'll help you create a flywheel like this one, and bring your best clients and best referral partners to you.

As a matter of fact, if you want some tips, just reply to this email. I'll send you an Event Mastery outline, and share my personal experience of running an event for 12 years. It had over 20,000 attendees with my ideal clients always in the room.

If I can do it, you can do it.

As a good friend of mine, Dr. Tom Hill (author of one of the Chicken Soup for the Soul books) once said, "One idea, well-executed will change your business."

This could be that idea!

Here to help,

Brian

Whenever you're ready, there are 2 ways I can help you:

1. Get unstuck and build momentum in just 12 weeks with The Boardroom​
2. Get referral partnerships that take you places marketing can't with Referral Partner Transformation​

​