Hello, relational leaders.

First, thank you for being you.

If you’re reading this, chances are you’re a small business owner or a commission-based professional who believes in growing through relationships. And you’re right to think that way.

Because while the world chases attention through social media, AI, or the next shiny marketing hack, what really wins is emotional loyalty.

Attention fades. Loyalty compounds.

When you build emotional loyalty with your referral partners, your shoulder industries, the ones who share your ideal clients, you’re no longer at the mercy of the algorithm. You’re building something that lasts.

Let me give you an example.

One of my clients recently set some big referral goals. He knew how many referrals he wanted to receive and how many he wanted to give. Then he started sharing those goals consistently.

He also realized something powerful.
He didn’t have a sales problem.
He had a marketing problem.

His clients loved him. His pull-through was great once the referrals came in. The issue was staying connected between those moments.

So we worked on a system.

(Check out the video for more, or read on below...)

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He decided to always be connecting.

He started reaching out regularly to his referral partners. Not with sales pitches. Not with updates about his products. But by asking one simple question:

Together, we identified the top five challenges his referral partners were facing. Then he started helping them create solutions for their clients.

That’s when things changed.

Because when you help someone solve a problem that matters to them, you stop being another service provider. You become part of their team.

Here’s the short version of what he did and what you can do too:

1. Always be connecting.​
Stay in touch with your shoulder industries. Reach out consistently.

2. Always be adding.​
Keep expanding your database with new connections, people who frequently cross paths with your ideal clients.

3. Always be adding value.​
Look for ways to demonstrate generosity and competence. Add value before you ever ask for anything in return.

If you want a little help with that third one, I’ve got a list of 20 different ways to add value to a relationship.

Just reply to this email with DOV, and I’ll send it your way.

Remember, emotional loyalty is simply a series of positive experiences over time. When you do that consistently, referrals become natural, predictable, and sustainable.

You don’t need to chase the algorithm.
You just need to keep showing up.

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Hope this helps,
​Brian

P.S. Don’t overthink it. One small act of value this week could start a ripple effect. Need ideas? Reply “DOV.”

Whenever you're ready, there are 2 ways I can help you:

1. Get unstuck and build momentum in just 12 weeks with The Boardroom
2. Get referral partnerships that take you places marketing can't with Referral Partner Transformation

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