Sharing a quick story from a recent coaching call inside the Rich Relationship Society. It's a community small business owners and sales professionals come to, to build the relationships needed to achieve their goals.

In this community I've been working with Mike, who's a fitness brand founder.

He's done a great job building his business through referrals, specifically through email marketing. He's like an expert at it.

And one of the things he does is create joint venture partnerships with his shoulder industries.

But he said one of his biggest challenges was finding other shoulder industry partners who market with a similar authenticity as him.

So what happens when you run into something like that?

Should you just throw your hands in the air and say, "Oh well, guess I can't find who I need."

Nope. Not Mike.

When you have trouble finding the people you need, CREATE them.

(Check out the video for more, or read on below...)

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See, I had shared with him the concept of the Ezra strategy, which I introduced to you the other week.

It's based off the ancient book of wisdom, the Bible, in the book of Ezra. Ezra studied the law, practiced the law, and taught the law.

(So what that biblical concept really boils down to is "study, practice, teach.")

So I shared that with Mike and pointed out that...

✅ He'd already studied how to build a business a certain way.

✅ He'd put it into practice and gotten some success.

➡️ And all that was left was to teach someone else.

Now in our most recent call, he mentioned he'd met with a local therapist and shared some of his marketing tricks. She turned around and implemented just one of those things, and got an increase in business right away.

So now Mike's going bigger. We mapped out a strategy to do a one-to-many event to find eight other partners who'll take on doing the same thing over the course of the year.

We took what he'd studied, what he'd practiced, and (now) what he'd taught just one person...and put it on steroids.

That's the Ezra Strategy in real-time action.

The best form of generosity is developing yourself, putting that into practice, and then sharing what you've learned.

You build real, lasting influence by helping your referral partners solve their problems...NOT by selling your solutions.

So...what are YOU doing that's working, that has the potential to help your referral partners too?

If you can find a combination of passion and something you've been purposeful about, it's a brilliant thing.

Be like Mike. Study things that matter, practice things that matter, and teach things that matter.

Hope this helps,

Brian

PS - If you want more information on the Rich Relationship Society, do me a favor, just reply to this email. I'll be happy to introduce you to Sarah, the Community Manager there. She's amazing and can walk you through everything that's included.

Whenever you're ready, there are 2 ways I can help you:

1. Get unstuck and build momentum in just 12 weeks with The Boardroom​
2. Get referral partnerships that take you places marketing can't with Referral Partner Transformation​

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