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Storytime: How vision starts shaping reality
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Hi Reader, short and sweet one here today. Last week I talked about how dreaming leads to achieving. That having a clear, defined vision puts you on a path. It also makes you a better leader, which may not seem super-obvious at first. Here's a real life story about that. I had a client several years back who had a franchise repairing exercise equipment. He had a technician that wasn't really working out for him. Getting 3-5 complaints a week, having to refund people, all that. So he put out an ad for a new technician and ended up getting a really excellent applicant. In the interview this applicant asked, "So...what's your plan?" It just so happened that—before he put out that ad—he had taken time to get clear on his business, and where he wanted it to go. And had come up with a very robust 3-year plan... He figured out where he wanted to be, and worked backward from there... How many trucks he wanted to have, where he wanted to have an office, how many people he'd need on his staff, how much revenue he wanted to generate monthly and annually...all that. So he articulated that plan. In detail. Long story short, the applicant? He came on board. Phenomenal customer service. Strong on the technical side. Just an absolute win of a new hire. (And we all know how hard it can be to score a great hire sometimes.) After the fact, you know what that employee told him? He had been working for a competitor and when he went to give his notice, that competitor offered him more money to stay. He turned it down. The reason? Because the new opportunity he was being offered came with a clear, concise vision of where they wanted to go and what they wanted to do. He saw the potential and got excited to be a part of it. It could be a client, it could be your next team member...doesn't matter. The bottom line is this: People crave certainty and confidence in who they're following. Want superstar employees, clients, and referral partners? Well, there's just one example of how having a vision starts to shape your reality. Merry Christmas! Brian Whenever you're ready, there are 2 ways I can help you:
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Hey Reader, do you want more referrals? Great! Of course you do. So does everyone else. Now tell me what your referral script is. (I'll wait...) ... ... ... You know, I asked this same question to a roomful of people a few years back... ...and not one person was confident in sharing what they say. So let's recap here: Everybody wants more referrals. But when I ask how you ask for these referrals you want so bad, not a hand goes up. Why is that? Well, let’s get to the root of it... How does it...
Let's play the Connection Offense to start getting you more referrals. But first, let me ask you this: If you go to an event... If you're on the phone with somebody... If you go to a one-on-one meeting... ...What's the common denominator in all these interactions? Conversations. There are conversations happening. And today we're going to talk about the different types of conversations you can have. It's so important to understand what type of conversations you're having, so you can understand...
If you've been with me for a bit (and even if you haven't), you've probably heard about a little best-selling book by my friend and colleague John Ruhlin. It's Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention. Well, now his newest book is being released posthumously, and I wanted to be sure you got a sneak peek. John and I spent a lot of time talking about the concepts in this book (and I'm incredibly honored to even get...