Each week, get 1 actionable tip to help demystify the secrets of building a referral-based business | Join 1K+ readers
The counterintuitive path to breakthroughs
|
Every week I get together with about 13-15 small business owners in The Boardroom, where we share what's going on in our lives. We have spotlight sessions each time, which even when you're not in the spotlight, are SO illuminating. And it's interesting...this one time, both people in the spotlight both had the same problem: They felt stuck. And after having conversations with the rest of The Boardroom and bouncing some things around, BOTH of them came to the same exact conclusion: It wasn't that they needed to do more. What they actually needed to do was less. Counterintuitive, isn't it? (Check out the video for more, or read on below...) One of them, a financial advisor, realized he needed to delegate more. And maybe even be a bit more selective about the type of clients he takes on. The other was doing things in his community...and when he added it up at the group's request, he realized it was taking up about 20% (!!!) of his week. And it wasn't even helping propel him towards his vision. Each of them walked away committed to cutting things out to make room for bigger, better things that were part of their vision. So two things for you here:
Here's what I know about being a small business owner (or commissioned sales professional, or intrapreneur) : It's lonely. So find someone you can trust and talk with so you can figure out when and what you need to add...and when and what you need to cut. Both are necessary for staying true to your vision. And if you want to see if The Boardroom is a fit for you? Schedule a call with me here. We'll take 20 minutes to talk it out, no pressure. (PS - I just added more to the program so the price is going up...but through the end of July, the price stays the same.) Here to help, Brian Whenever you're ready, there are 2 ways I can help you:
|
Get Radically Referable
Each week, get 1 actionable tip to help demystify the secrets of building a referral-based business | Join 1K+ readers
Let's talk about flywheels, and what they can do for your business. There are four stages of a flywheel: It starts slowly. If you think about an industrial flywheel, it's a big wheel that moves a lot of things, and it takes some work to get it started from stopped. It builds momentum. Once it gets going, you may have to give it nudges here and there to keep it going, but it's decent good momentum. And it's way easier than starting from stopped, like at the beginning. It reinforces and...
One problem I know everyone's always looking to solve: Getting ideal clients to come their way as often as possible. So here's some quick inspiration I wanted to share from a coaching client. This client has built his own referral flywheel, centered around a monthly event. Let's back up a sec. First of all, he's got built-in systems for how he's connecting with people. He's reaching out on a monthly basis. Making calls, checking in on people. Just simply loving on people. That's all he's...
Sharing a quick story from a recent coaching call inside the Rich Relationship Society. It's a community small business owners and sales professionals come to, to build the relationships needed to achieve their goals. In this community I've been working with Mike, who's a fitness brand founder. He's done a great job building his business through referrals, specifically through email marketing. He's like an expert at it. And one of the things he does is create joint venture partnerships with...