\n
(By the way, Shawn Achor studied happiness at Harvard. One of his family members said, \"Why are you studying happiness at Harvard? These kids that have all the resources in the world, the best education.\"
\nBut what he found was...they weren't happy.
\nKnow why?
\nBecause they weren't focused on what they had accomplished.
\nThey were focusing on what they weren't.)
\n1) Write down 3 things you're grateful for. 3 NEW things from the last 24 hours.
\nAnd really relive those things that you're grateful for. Take time to bask in the moment.
\nWhy 3 new things? Because it really makes you think and look, and prevents you from running on autopilot.
\nEver heard of the 101% principle from John Maxwell? Rather than focus on the 100% that's not right, focus on the 1% that is.
\nQuick tip: Rather than focusing on what a relationship isn't, focus on what it is. If you love the person, focus on who they are and what they bring. Look for things to be grateful for. It will change the context of your relationship.
\n2) Write down 2 affirmations. A declaration of who you are. Who you want to be.
\nSo if you want to be referable, that could be your affirmation: \"I'm a referral generating machine.\"
\nYou may have only gotten one referral in your career, but the key is to take \"I am\" and then put some words behind it that make you stretch yourself. Make you just a little uncomfortable.
\nQuick tip: Remember to pull inspiration from your vision as well, from any area of life.
\n3) Write down 1 big win from the previous 24 hours.
\nThis is what the Harvard students were missing out on.
\nThe point of celebrating the win is that we take the success, take time to be happy about it, and then more success will follow.
\nIf yesterday was horrible, pick the best win. It's so important.
\nThink of it this way: You're sitting down with somebody and they say, \"Hey, what's exciting in your world?\"
\nWhat's your answer? Are you ready?
\nIf you do this every day, you will be.
\nAnd you'll also come across as an introspective, thoughtful go-getter (as long as you're humble about it.
\nWhen you start to share your positivity, it should lift others around you up too.
I recommend you take these 3 things on daily for 21 days (at least).
\nNot because of habit building (though that's a great benefit too).
\nWhat was found in Shawn's study was that, if you do this for 21 days, your happiness baseline gets a 6-month benefit.
\nNow that is leverage. Think about that for a second. 21 days yields a 6-month benefit.
\n(And now...what if you do it forever? What would that do for you?)
\nBut for now, let's stick with 21 days.
\nPositivity in the present.
\nSo what's your big win from the last 24 hours?
\nBrian
\n
\n\n","recentPosts":[{"id":8635766,"title":"Turn \"No\" into \"Maybe\": The referral question that works","slug":"turn-no-into-maybe-the-referral-question-that-works","status":"published","readingTime":3,"campaignCompletedAt":"2025-04-04T14:10:07.000Z","publishedAt":"2025-04-04T14:10:07.000Z","orderByDate":"2025-04-04T14:10:07.000Z","timeAgo":"1 day","thumbnailUrl":null,"thumbnailAlt":"","path":"posts/turn-no-into-maybe-the-referral-question-that-works","url":"https://go.briankmcrae.com/posts/turn-no-into-maybe-the-referral-question-that-works","isPaid":null,"introContent":"Let's talk about the power of powerless communication for a minute. (If you want to learn more about it, check out Adam Grant's Give and Take. Powerless communication puts people at ease, and makes you more trustworthy and likeable. Some easy ways to do this?: Be humble. Ask for help or advice. Pair relatability with competence. Give people space to drive the conversation. Ask questions and get people talking about themselves. We're going to try to work all four of these, subtly, into one...","campaignId":18921254,"publicationId":15481461,"metaDescription":""},{"id":8582664,"title":"Too awkward to ask for referrals? This is the skill you're missing...","slug":"too-awkward-to-ask-for-referrals-this-is-the-skill-you-re-missing","status":"published","readingTime":1,"campaignCompletedAt":"2025-03-28T16:14:40.000Z","publishedAt":"2025-03-28T16:14:40.000Z","orderByDate":"2025-03-28T16:14:40.000Z","timeAgo":"8 days","thumbnailUrl":null,"thumbnailAlt":"","path":"posts/too-awkward-to-ask-for-referrals-this-is-the-skill-you-re-missing","url":"https://go.briankmcrae.com/posts/too-awkward-to-ask-for-referrals-this-is-the-skill-you-re-missing","isPaid":null,"introContent":"Hey Reader, do you want more referrals? Great! Of course you do. So does everyone else. Now tell me what your referral script is. (I'll wait...) ... ... ... You know, I asked this same question to a roomful of people a few years back... ...and not one person was confident in sharing what they say. So let's recap here: Everybody wants more referrals. But when I ask how you ask for these referrals you want so bad, not a hand goes up. Why is that? Well, let’s get to the root of it... How does it...","campaignId":18877961,"publicationId":15437967,"metaDescription":""},{"id":8499041,"title":"Why your referral partners aren't sending you leads","slug":"why-your-referral-partners-aren-t-sending-you-leads","status":"published","readingTime":2,"campaignCompletedAt":"2025-03-21T14:07:16.000Z","publishedAt":"2025-03-21T14:07:16.000Z","orderByDate":"2025-03-21T14:07:16.000Z","timeAgo":"15 days","thumbnailUrl":null,"thumbnailAlt":"","path":"posts/why-your-referral-partners-aren-t-sending-you-leads","url":"https://go.briankmcrae.com/posts/why-your-referral-partners-aren-t-sending-you-leads","isPaid":null,"introContent":"Let's play the Connection Offense to start getting you more referrals. But first, let me ask you this: If you go to an event... If you're on the phone with somebody... If you go to a one-on-one meeting... ...What's the common denominator in all these interactions? Conversations. There are conversations happening. And today we're going to talk about the different types of conversations you can have. It's so important to understand what type of conversations you're having, so you can understand...","campaignId":18746169,"publicationId":15303828,"metaDescription":""}],"newsletter":{"formId":5822248,"productId":null,"productUrl":null,"featuredPostId":null,"subscribersOnly":false},"isPaidSubscriber":false,"isSubscriber":false,"originUrl":"https://go.briankmcrae.com/posts/more-good-feels-less-angst","creatorProfileName":"Get Radically Referable","creatorProfileId":1384138}
Hi Reader, back with another exercise to build those leadership muscles so you can become more radically referable. Any time of the year is great to start this, but now's especially perfect. It's called 3-2-1 journaling. It's centered around gratitude and vision. And here's how (and why) it works. First, let's start with why it works...
(By the way, Shawn Achor studied happiness at Harvard. One of his family members said, "Why are you studying happiness at Harvard? These kids that have all the resources in the world, the best education." But what he found was...they weren't happy. Know why? Because they weren't focused on what they had accomplished. They were focusing on what they weren't.) So now here's how it works...1) Write down 3 things you're grateful for. 3 NEW things from the last 24 hours. And really relive those things that you're grateful for. Take time to bask in the moment. Why 3 new things? Because it really makes you think and look, and prevents you from running on autopilot. Ever heard of the 101% principle from John Maxwell? Rather than focus on the 100% that's not right, focus on the 1% that is. Quick tip: Rather than focusing on what a relationship isn't, focus on what it is. If you love the person, focus on who they are and what they bring. Look for things to be grateful for. It will change the context of your relationship. 2) Write down 2 affirmations. A declaration of who you are. Who you want to be. So if you want to be referable, that could be your affirmation: "I'm a referral generating machine." You may have only gotten one referral in your career, but the key is to take "I am" and then put some words behind it that make you stretch yourself. Make you just a little uncomfortable. Quick tip: Remember to pull inspiration from your vision as well, from any area of life.
3) Write down 1 big win from the previous 24 hours. This is what the Harvard students were missing out on. The point of celebrating the win is that we take the success, take time to be happy about it, and then more success will follow. If yesterday was horrible, pick the best win. It's so important. Think of it this way: You're sitting down with somebody and they say, "Hey, what's exciting in your world?" What's your answer? Are you ready? If you do this every day, you will be. And you'll also come across as an introspective, thoughtful go-getter (as long as you're humble about it. When you start to share your positivity, it should lift others around you up too. I recommend you take these 3 things on daily for 21 days (at least). Not because of habit building (though that's a great benefit too). What was found in Shawn's study was that, if you do this for 21 days, your happiness baseline gets a 6-month benefit. Now that is leverage. Think about that for a second. 21 days yields a 6-month benefit. (And now...what if you do it forever? What would that do for you?) But for now, let's stick with 21 days. Positivity in the present. So what's your big win from the last 24 hours? Brian Whenever you're ready, there are 2 ways I can help you:
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Let's talk about the power of powerless communication for a minute. (If you want to learn more about it, check out Adam Grant's Give and Take. Powerless communication puts people at ease, and makes you more trustworthy and likeable. Some easy ways to do this?: Be humble. Ask for help or advice. Pair relatability with competence. Give people space to drive the conversation. Ask questions and get people talking about themselves. We're going to try to work all four of these, subtly, into one...
Hey Reader, do you want more referrals? Great! Of course you do. So does everyone else. Now tell me what your referral script is. (I'll wait...) ... ... ... You know, I asked this same question to a roomful of people a few years back... ...and not one person was confident in sharing what they say. So let's recap here: Everybody wants more referrals. But when I ask how you ask for these referrals you want so bad, not a hand goes up. Why is that? Well, let’s get to the root of it... How does it...
Let's play the Connection Offense to start getting you more referrals. But first, let me ask you this: If you go to an event... If you're on the phone with somebody... If you go to a one-on-one meeting... ...What's the common denominator in all these interactions? Conversations. There are conversations happening. And today we're going to talk about the different types of conversations you can have. It's so important to understand what type of conversations you're having, so you can understand...