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The base mindset to cultivate to become referable
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Why's mindset important, Reader? 1) Because the mind's a powerful tool. Believing you can do something helps make it happen. 2) We have to rewire our brains to level up in life. In fact, there's a verse in the ancient book of wisdom that says, "Be transformed by the renewing of your mind." So what's the first, key mindset you have to cultivate to become referable? Leadership. And what is leadership? Influence. And how do you define influence? Influence is having a positive impact on the way others think, feel, and act. No matter whether you're... ➡️ a solopreneur with zero employees, or ➡️ a business owner with multiple employees, or ➡️ running a major division of a company, or ➡️ a recruiter, or ➡️ a commissioned sales professional working for someone else... ...you have to cultivate a leadership mindset to become referable. Why? Because even if you don't have anyone else to lead, you have to lead yourself. ...And you have to lead your clients. ...And—if you want them—you have to lead your referral partners. Please recognize you're a leader, no matter what your position. You have to own that. You're a leader who should have a positive impact on the way others think, feel, and act. When you think of others— Let me put it this way: Think of the least leader-y person you know. (Maybe they're even competent. But when push comes to shove, they just follow the script. They don't stretch themselves to influence the way others think, feel and act...even when situations could really use it.) Would you refer them? Now if you show up as not-a-leader similar to them (heck, maybe even a smidge better), how referable do you think you are? The key isn't to be a smidge better. The key is to be a leader. So in the next few weeks, I'm going to share some simple principles that should help you become a better leader (even if you're just leading yourself), develop a radically referable mindset, and become more referable. 'Til then, Brian Whenever you're ready, there are 2 ways I can help you:
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Get Radically Referable
Each week, get 1 actionable tip to help demystify the secrets of building a referral-based business | Join 1K+ readers
I was talking with a coaching client recently, and the breakthrough he shared with me was too good to keep to myself. He’s not new to the game. Decades in the mortgage industry. A seasoned pro. But even with all that experience, he hit a wall. Referrals had slowed down. Business felt harder than it should. The spark was fading. Then something shifted. Over the last few months, his referrals literally tripled. His excitement for the business shot through the roof. Momentum returned. So of...
Let's talk about flywheels, and what they can do for your business. There are four stages of a flywheel: It starts slowly. If you think about an industrial flywheel, it's a big wheel that moves a lot of things, and it takes some work to get it started from stopped. It builds momentum. Once it gets going, you may have to give it nudges here and there to keep it going, but it's decent good momentum. And it's way easier than starting from stopped, like at the beginning. It reinforces and...
One problem I know everyone's always looking to solve: Getting ideal clients to come their way as often as possible. So here's some quick inspiration I wanted to share from a coaching client. This client has built his own referral flywheel, centered around a monthly event. Let's back up a sec. First of all, he's got built-in systems for how he's connecting with people. He's reaching out on a monthly basis. Making calls, checking in on people. Just simply loving on people. That's all he's...