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The base mindset to cultivate to become referable
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Why's mindset important, Reader? 1) Because the mind's a powerful tool. Believing you can do something helps make it happen. 2) We have to rewire our brains to level up in life. In fact, there's a verse in the ancient book of wisdom that says, "Be transformed by the renewing of your mind." So what's the first, key mindset you have to cultivate to become referable? Leadership. And what is leadership? Influence. And how do you define influence? Influence is having a positive impact on the way others think, feel, and act. No matter whether you're... ➡️ a solopreneur with zero employees, or ➡️ a business owner with multiple employees, or ➡️ running a major division of a company, or ➡️ a recruiter, or ➡️ a commissioned sales professional working for someone else... ...you have to cultivate a leadership mindset to become referable. Why? Because even if you don't have anyone else to lead, you have to lead yourself. ...And you have to lead your clients. ...And—if you want them—you have to lead your referral partners. Please recognize you're a leader, no matter what your position. You have to own that. You're a leader who should have a positive impact on the way others think, feel, and act. When you think of others— Let me put it this way: Think of the least leader-y person you know. (Maybe they're even competent. But when push comes to shove, they just follow the script. They don't stretch themselves to influence the way others think, feel and act...even when situations could really use it.) Would you refer them? Now if you show up as not-a-leader similar to them (heck, maybe even a smidge better), how referable do you think you are? The key isn't to be a smidge better. The key is to be a leader. So in the next few weeks, I'm going to share some simple principles that should help you become a better leader (even if you're just leading yourself), develop a radically referable mindset, and become more referable. 'Til then, Brian Whenever you're ready, there are 2 ways I can help you:
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Get Radically Referable
Each week, get 1 actionable tip to help demystify the secrets of building a referral-based business | Join 1K+ readers
Hello, relational leaders. Thank you so much for being here. As a small business owner or commission sales professional, you probably have a servant leader's heart. You love helping others. You love adding value. And I appreciate that about you. Last week we talked about the first trait of a successful giver, which is knowing where you are going. Many of you reached out for the Vision Story, and I hope you found that helpful. Today we are moving to the second trait. Successful givers have an...
Welcome, relational leaders. It is so good to have you here. And because it is the week after Thanksgiving, I want to begin with gratitude. Thank you for taking the time to read this. Everything I create is built for relational leaders like you. Because I know who you are. You are a small business owner or a commission sales professional. Your income is variable. And you are trusting that someone else will recommend your service. You are referral-based. And I applaud you for choosing this...
For years, I believed that if I simply did great work, referrals would naturally follow. But here’s what I eventually learned: Referrals aren’t built on competence alone.They’re built on confidence. People refer the professionals they trust will make them look like a hero—not necessarily the ones with the deepest technical skills. If you want consistent referrals, ask yourself these three questions: 1. What story do people tell about working with me? If your value isn’t clear and easy to...