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I'm not really anti-advertising BUT
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We tend to overcomplicate business. But at the heart of it, there are three "simple" things every business has to do: ➡️ You have to Create opportunities (Which is Marketing) ➡️ You have to Convert those opportunities (Which is Sales) ➡️ You have to Complete those opportunities (Which is Operations) When you think about creating opportunities, one of the things your mind probably jumps to is advertising. Now, it's going to sound like I'm anti-advertising, but I'm not really anti-advertising. What I am, is anti-anti-relationship. (Got that? 😂) I'm anti trying to replace relationships with advertising. That is, ignoring relationships in favor of advertising. Because advertising? It's a one-trick pony. It only gets one person to you, once. But relationships? They deliver over and over again. And even if you choose to advertise, building a business through relationships is only going to supercharge those advertising efforts. So how do you build a business through relationships? With a referral system. John Jantsch wrote the book called The Referral Engine. He did a study and found over 63% of business owners felt that half their business came from referrals. Okay? Not uncommon. He also found that 80% of business owners admitted they had no system to generate referrals. I find that astonishing. AND. In my anecdotal experience coaching people, the number's even higher. Now, I don't know if that's you or not. But when half your business comes from referrals and you don't even have a system to generate them...imagine how many you could get IF YOU DID. So over the next few emails, I'm going to try to give you a system for connecting with people. What is a system?
I've said it before and I'll say it again: You don't rise to the level of your goals. You fall to the level of your systems. (James Clear's brilliance, not mine.) The purpose of systems is to do things better, more consistently, and faster. Saving You Stress, Time, Energy & Money. The goal at the end of this is to help you get clarity on who you should be talking to and, at the core of it, how you should talking to them. (One of my favorite topics.) Brian Whenever you're ready, there are 2 ways I can help you:
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Get Radically Referable
Each week, get 1 actionable tip to help demystify the secrets of building a referral-based business | Join 1K+ readers
So. About that USEABLE database of yours. (Don't have one? Check out last week's email.) Once you've gotten all your connections in one spot, you've gotta prioritize them. Why? I want to be careful but also blunt here. Because my belief system says all people are created equal, and we're called to love on all of them as individuals. So, with all the love in my heart, I say this: Not everyone is equal when it comes to creating referrals for our businesses. I'm not saying to hate on people....
As I promised last week, over the next few emails I'm going to give you a system for connecting with people. The goal at the end of this is to help you get clarity on who you should be talking to. (And at the core of it, how you should talking to them.) But before getting into all that, we need to talk foundations. Because before you gather all your people, and connect with all your people, (and connect them to other people), you need a place to PUT all your people. To put it simply? A...
Does accountability conjure up a good feeling, Reader? Or is it a bad feeling? I'm going to hit you with a hard truth AND a hot tip here. If you conjure up a negative feeling when it comes to accountability... ...that might actually be the biggest growth area for you. (Because isolation is the enemy of excellence.) Now, I don't deny it...there are definitely some negative connotations to accountability. I had a form of accountability as a child, and you probably did too. It wasn't all that...