Each week, get 1 actionable tip to help demystify the secrets of building a referral-based business | Join 1K+ readers
I'm not really anti-advertising BUT
|
We tend to overcomplicate business. But at the heart of it, there are three "simple" things every business has to do: ➡️ You have to Create opportunities (Which is Marketing) ➡️ You have to Convert those opportunities (Which is Sales) ➡️ You have to Complete those opportunities (Which is Operations) When you think about creating opportunities, one of the things your mind probably jumps to is advertising. Now, it's going to sound like I'm anti-advertising, but I'm not really anti-advertising. What I am, is anti-anti-relationship. (Got that? 😂) I'm anti trying to replace relationships with advertising. That is, ignoring relationships in favor of advertising. Because advertising? It's a one-trick pony. It only gets one person to you, once. But relationships? They deliver over and over again. And even if you choose to advertise, building a business through relationships is only going to supercharge those advertising efforts. So how do you build a business through relationships? With a referral system. John Jantsch wrote the book called The Referral Engine. He did a study and found over 63% of business owners felt that half their business came from referrals. Okay? Not uncommon. He also found that 80% of business owners admitted they had no system to generate referrals. I find that astonishing. AND. In my anecdotal experience coaching people, the number's even higher. Now, I don't know if that's you or not. But when half your business comes from referrals and you don't even have a system to generate them...imagine how many you could get IF YOU DID. So over the next few emails, I'm going to try to give you a system for connecting with people. What is a system?
I've said it before and I'll say it again: You don't rise to the level of your goals. You fall to the level of your systems. (James Clear's brilliance, not mine.) The purpose of systems is to do things better, more consistently, and faster. Saving You Stress, Time, Energy & Money. The goal at the end of this is to help you get clarity on who you should be talking to and, at the core of it, how you should talking to them. (One of my favorite topics.) Brian Whenever you're ready, there are 2 ways I can help you:
|
Get Radically Referable
Each week, get 1 actionable tip to help demystify the secrets of building a referral-based business | Join 1K+ readers
Every week I get together with about 13-15 small business owners in The Boardroom, where we share what's going on in our lives. We have spotlight sessions each time, which even when you're not in the spotlight, are SO illuminating. And it's interesting...this one time, both people in the spotlight both had the same problem: They felt stuck. And after having conversations with the rest of The Boardroom and bouncing some things around, BOTH of them came to the same exact conclusion: It wasn't...
Sharing a quick story from a recent coaching call inside the Rich Relationship Society. It's a community small business owners and sales professionals come to, to build the relationships needed to achieve their goals. In this community I've been working with Mike, who's a fitness brand founder. He's done a great job building his business through referrals, specifically through email marketing. He's like an expert at it. And one of the things he does is create joint venture partnerships with...
Tell me if you disagree with this: Most of us aren't very good at giving referrals. I don't mean this to be harsh. You can have a big heart. And you can want to give referrals. But wanting doesn't equal doing. So seriously...when's the last time you actually gave one? And how much time was there between that one, and the one before that? Weeks? Months? Years? Why is that? When generosity is such a great way to build a business? This simple answer for most people is, we're just not comfortable...