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How to close the gap between you and those constantly out-of-reach goals
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Hey Reader, have you heard of S.M.A.R.T.? That's...
Last week I talked about B.A.M. goals. That is, instead of having just one goal, having THREE levels of goals - Baseline, Amazing, Miraculous. But that’s not enough. Because you can’t just have some vague goals hanging out there and then do nothing about them. You have to be able to implement. That’s where S.M.A.R.T. comes in. It makes sure you’re setting goals that you can actually take action on. Specific action. Measurable action. Actionable…well, action. Relevant action. Time bound action. That way you have an outline of specific steps to take, in a certain time frame. So you actually (1) do what you need to do to achieve your goals and (2) can see how/why/where things aren't working, so you can course correct. Want more referrals? Well as I’ve mentioned before, if you want more referrals, you have to give more referrals. ➡️ So a S.M.A.R.T. goal for that would be “Did I give 2 referrals and/or connections today?” Want to grow your network? ➡️ A S.M.A.R.T. goal for that would be “Did I add 3 people to my database today?” (And backing into that even further, what actions do you need to take to find those 3 people?) Want to stay top of mind? ➡️ A S.M.A.R.T. goal for that would be “Did I send 1 value-add communication to my database this week?” So look at your Amazing or Miraculous goal for the quarter (stretch yourself - don’t even bother with Baseline), and break down what it’ll take to get there using S.M.A.R.T. goals. I'll be going a little deeper into this next week but in the meantime, send me a S.M.A.R.T. goal you wanna shoot for! Brian Whenever you're ready, there are 2 ways I can help you:
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Get Radically Referable
Each week, get 1 actionable tip to help demystify the secrets of building a referral-based business | Join 1K+ readers
Hello, relational leaders. Brian McRae here again. If you’re reading this, you’re probably a small business owner or commission-based professional. You live with a variable income. You love referrals. And you’re learning how to make them consistent. I appreciate you being part of this community because my goal is simple. To help you build a radically referable business that grows through relationships. Today’s encouragement comes from one of my favorite voices, Jim Rohn. He said, “Success...
Relational leaders, great to see you. First off, thank you for all the feedback on last week’s topic about “demonstrations of value.” I’ve loved hearing how many of you are putting those ideas into action. Let’s keep going on that theme, because as we build referral-based businesses, there’s one thing that separates the good from the great. Emotional loyalty. That’s the moment when someone doesn’t just like you or trust you. They’re for you. The kind of loyalty where your partners would run...
Hello, relational leaders. First, thank you for being you. If you’re reading this, chances are you’re a small business owner or a commission-based professional who believes in growing through relationships. And you’re right to think that way. Because while the world chases attention through social media, AI, or the next shiny marketing hack, what really wins is emotional loyalty. Attention fades. Loyalty compounds. When you build emotional loyalty with your referral partners, your shoulder...