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How to close the gap between you and those constantly out-of-reach goals
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Hey Reader, have you heard of S.M.A.R.T.? That's...
Last week I talked about B.A.M. goals. That is, instead of having just one goal, having THREE levels of goals - Baseline, Amazing, Miraculous. But that’s not enough. Because you can’t just have some vague goals hanging out there and then do nothing about them. You have to be able to implement. That’s where S.M.A.R.T. comes in. It makes sure you’re setting goals that you can actually take action on. Specific action. Measurable action. Actionable…well, action. Relevant action. Time bound action. That way you have an outline of specific steps to take, in a certain time frame. So you actually (1) do what you need to do to achieve your goals and (2) can see how/why/where things aren't working, so you can course correct. Want more referrals? Well as I’ve mentioned before, if you want more referrals, you have to give more referrals. ➡️ So a S.M.A.R.T. goal for that would be “Did I give 2 referrals and/or connections today?” Want to grow your network? ➡️ A S.M.A.R.T. goal for that would be “Did I add 3 people to my database today?” (And backing into that even further, what actions do you need to take to find those 3 people?) Want to stay top of mind? ➡️ A S.M.A.R.T. goal for that would be “Did I send 1 value-add communication to my database this week?” So look at your Amazing or Miraculous goal for the quarter (stretch yourself - don’t even bother with Baseline), and break down what it’ll take to get there using S.M.A.R.T. goals. I'll be going a little deeper into this next week but in the meantime, send me a S.M.A.R.T. goal you wanna shoot for! Brian Whenever you're ready, there are 2 ways I can help you:
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Get Radically Referable
Each week, get 1 actionable tip to help demystify the secrets of building a referral-based business | Join 1K+ readers
Welcome, relational leaders. It is so good to have you here. And because it is the week after Thanksgiving, I want to begin with gratitude. Thank you for taking the time to read this. Everything I create is built for relational leaders like you. Because I know who you are. You are a small business owner or a commission sales professional. Your income is variable. And you are trusting that someone else will recommend your service. You are referral-based. And I applaud you for choosing this...
For years, I believed that if I simply did great work, referrals would naturally follow. But here’s what I eventually learned: Referrals aren’t built on competence alone.They’re built on confidence. People refer the professionals they trust will make them look like a hero—not necessarily the ones with the deepest technical skills. If you want consistent referrals, ask yourself these three questions: 1. What story do people tell about working with me? If your value isn’t clear and easy to...
Hello Relational Leaders, Thank you for your trust, your support, and your confidence.I’m deeply grateful for every reply, every word of encouragement, and every one of you who reads this newsletter each week. But let me tell you the real reason I write these… Being a small business owner or commissioned sales professional isn’t easy.In fact, many have told me it’s one of the loneliest jobs in the world. You carry the pressure.You carry the expectations.You carry the responsibility to...