Each week, get 1 actionable tip to help demystify the secrets of building a referral-based business | Join 1K+ readers
How to close the gap between you and those constantly out-of-reach goals
|
Hey Reader, have you heard of S.M.A.R.T.? That's...
Last week I talked about B.A.M. goals. That is, instead of having just one goal, having THREE levels of goals - Baseline, Amazing, Miraculous. But that’s not enough. Because you can’t just have some vague goals hanging out there and then do nothing about them. You have to be able to implement. That’s where S.M.A.R.T. comes in. It makes sure you’re setting goals that you can actually take action on. Specific action. Measurable action. Actionable…well, action. Relevant action. Time bound action. That way you have an outline of specific steps to take, in a certain time frame. So you actually (1) do what you need to do to achieve your goals and (2) can see how/why/where things aren't working, so you can course correct. Want more referrals? Well as I’ve mentioned before, if you want more referrals, you have to give more referrals. ➡️ So a S.M.A.R.T. goal for that would be “Did I give 2 referrals and/or connections today?” Want to grow your network? ➡️ A S.M.A.R.T. goal for that would be “Did I add 3 people to my database today?” (And backing into that even further, what actions do you need to take to find those 3 people?) Want to stay top of mind? ➡️ A S.M.A.R.T. goal for that would be “Did I send 1 value-add communication to my database this week?” So look at your Amazing or Miraculous goal for the quarter (stretch yourself - don’t even bother with Baseline), and break down what it’ll take to get there using S.M.A.R.T. goals. I'll be going a little deeper into this next week but in the meantime, send me a S.M.A.R.T. goal you wanna shoot for! Brian Whenever you're ready, there are 2 ways I can help you:
|
Get Radically Referable
Each week, get 1 actionable tip to help demystify the secrets of building a referral-based business | Join 1K+ readers
Sharing a quick story from a recent coaching call inside the Rich Relationship Society. It's a community small business owners and sales professionals come to, to build the relationships needed to achieve their goals. In this community I've been working with Mike, who's a fitness brand founder. He's done a great job building his business through referrals, specifically through email marketing. He's like an expert at it. And one of the things he does is create joint venture partnerships with...
Tell me if you disagree with this: Most of us aren't very good at giving referrals. I don't mean this to be harsh. You can have a big heart. And you can want to give referrals. But wanting doesn't equal doing. So seriously...when's the last time you actually gave one? And how much time was there between that one, and the one before that? Weeks? Months? Years? Why is that? When generosity is such a great way to build a business? This simple answer for most people is, we're just not comfortable...
I was working with another coaching client recently on transforming his referral partnerships. He was burnt out by years of asking, nagging, and 'bragging' for referrals. The awkwardness of it all for the seemingly low return. So he was looking to rekindle his confidence in approaching people...confidence that got lost along the way because he felt too focused on himself, but didn't know or understand how to focus on the other person. (Sound familiar? You're the one asking for referrals,...