I don’t know about you Reader, but once upon a time, not hitting goals made me feel like a failure.

So what would I do?

Mental gymnastics.

I’d either:

• Not set them.
• Set them low, so I could be sure of hitting them.

Winning. (Not really.)

That was until a mentor gave the concept of B.A.M.

Baseline.

Amazing.

Miraculous.

This changed everything.

I sat down with my team and said “Hey, what’s our baseline?”

(We already knew what that number was…the low one we were pretty sure we could hit. For others, it may be the bare minimum to stay in business.)

Next came “amazing”. (If we started shooting higher, what could we do?)

And finally, “miraculous”. (If the stars really aligned, how much would we do?)

The point was is, it got us thinking in a different way.

It simultaneously took the pressure of failure off, while encouraging us to shoot way higher.

But here’s the even cooler part. You see that “miraculous” number and a little switch kind of flicks in your brain. And you start scheming on how to hit that. Executing on a higher level.

The end result? The first quarter we used the B.A.M. method, we almost hit our miraculous number.

So we hit our baseline. We hit our amazing. And we almost hit our miraculous.

Our profit that quarter was up about 40% over what we had expected it to be.

And get this…that was during the industry’s slowest quarter.

That’s the power of stretch goals. So stretch yourself!

And you know what? It’s okay if you shoot for a “miraculous” goal and you hit “amazing” instead.

You’re still gonna walk away feeling how?

Amazing.

So. Have you set goals for this quarter already?

Whether you have or not, try putting a little B.A.M. in them and see what it does for your psyche, your spirit, and your focus.

Brian

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Whenever you're ready, there are 2 ways I can help you:

1. Work with me to transform your referral relationships. (Booking into Feb - let's talk)
2. Get your own board of advisors with ACCELERATE Boardroom (See if it's a fit here)

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