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Do you dread goals? A simple trick to remove the ick
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I don’t know about you Reader, but once upon a time, not hitting goals made me feel like a failure. So what would I do? Mental gymnastics. I’d either:
Winning. (Not really.) That was until a mentor gave the concept of B.A.M. Baseline. Amazing. Miraculous. This changed everything. I sat down with my team and said “Hey, what’s our baseline?” (We already knew what that number was…the low one we were pretty sure we could hit. For others, it may be the bare minimum to stay in business.) Next came “amazing”. (If we started shooting higher, what could we do?) And finally, “miraculous”. (If the stars really aligned, how much would we do?) The point was is, it got us thinking in a different way. It simultaneously took the pressure of failure off, while encouraging us to shoot way higher. But here’s the even cooler part. You see that “miraculous” number and a little switch kind of flicks in your brain. And you start scheming on how to hit that. Executing on a higher level. The end result? The first quarter we used the B.A.M. method, we almost hit our miraculous number. So we hit our baseline. We hit our amazing. And we almost hit our miraculous. Our profit that quarter was up about 40% over what we had expected it to be. And get this…that was during the industry’s slowest quarter. That’s the power of stretch goals. So stretch yourself! And you know what? It’s okay if you shoot for a “miraculous” goal and you hit “amazing” instead. You’re still gonna walk away feeling how? Amazing. So. Have you set goals for this quarter already? Whether you have or not, try putting a little B.A.M. in them and see what it does for your psyche, your spirit, and your focus. Brian Whenever you're ready, there are 2 ways I can help you:
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Get Radically Referable
Each week, get 1 actionable tip to help demystify the secrets of building a referral-based business | Join 1K+ readers
Hello, relational leaders. Brian McRae here again. If you’re reading this, you’re probably a small business owner or commission-based professional. You live with a variable income. You love referrals. And you’re learning how to make them consistent. I appreciate you being part of this community because my goal is simple. To help you build a radically referable business that grows through relationships. Today’s encouragement comes from one of my favorite voices, Jim Rohn. He said, “Success...
Relational leaders, great to see you. First off, thank you for all the feedback on last week’s topic about “demonstrations of value.” I’ve loved hearing how many of you are putting those ideas into action. Let’s keep going on that theme, because as we build referral-based businesses, there’s one thing that separates the good from the great. Emotional loyalty. That’s the moment when someone doesn’t just like you or trust you. They’re for you. The kind of loyalty where your partners would run...
Hello, relational leaders. First, thank you for being you. If you’re reading this, chances are you’re a small business owner or a commission-based professional who believes in growing through relationships. And you’re right to think that way. Because while the world chases attention through social media, AI, or the next shiny marketing hack, what really wins is emotional loyalty. Attention fades. Loyalty compounds. When you build emotional loyalty with your referral partners, your shoulder...