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Do you dread goals? A simple trick to remove the ick
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I don’t know about you Reader, but once upon a time, not hitting goals made me feel like a failure. So what would I do? Mental gymnastics. I’d either:
Winning. (Not really.) That was until a mentor gave the concept of B.A.M. Baseline. Amazing. Miraculous. This changed everything. I sat down with my team and said “Hey, what’s our baseline?” (We already knew what that number was…the low one we were pretty sure we could hit. For others, it may be the bare minimum to stay in business.) Next came “amazing”. (If we started shooting higher, what could we do?) And finally, “miraculous”. (If the stars really aligned, how much would we do?) The point was is, it got us thinking in a different way. It simultaneously took the pressure of failure off, while encouraging us to shoot way higher. But here’s the even cooler part. You see that “miraculous” number and a little switch kind of flicks in your brain. And you start scheming on how to hit that. Executing on a higher level. The end result? The first quarter we used the B.A.M. method, we almost hit our miraculous number. So we hit our baseline. We hit our amazing. And we almost hit our miraculous. Our profit that quarter was up about 40% over what we had expected it to be. And get this…that was during the industry’s slowest quarter. That’s the power of stretch goals. So stretch yourself! And you know what? It’s okay if you shoot for a “miraculous” goal and you hit “amazing” instead. You’re still gonna walk away feeling how? Amazing. So. Have you set goals for this quarter already? Whether you have or not, try putting a little B.A.M. in them and see what it does for your psyche, your spirit, and your focus. Brian Whenever you're ready, there are 2 ways I can help you:
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Get Radically Referable
Each week, get 1 actionable tip to help demystify the secrets of building a referral-based business | Join 1K+ readers
I was talking with a coaching client recently, and the breakthrough he shared with me was too good to keep to myself. He’s not new to the game. Decades in the mortgage industry. A seasoned pro. But even with all that experience, he hit a wall. Referrals had slowed down. Business felt harder than it should. The spark was fading. Then something shifted. Over the last few months, his referrals literally tripled. His excitement for the business shot through the roof. Momentum returned. So of...
Let's talk about flywheels, and what they can do for your business. There are four stages of a flywheel: It starts slowly. If you think about an industrial flywheel, it's a big wheel that moves a lot of things, and it takes some work to get it started from stopped. It builds momentum. Once it gets going, you may have to give it nudges here and there to keep it going, but it's decent good momentum. And it's way easier than starting from stopped, like at the beginning. It reinforces and...
One problem I know everyone's always looking to solve: Getting ideal clients to come their way as often as possible. So here's some quick inspiration I wanted to share from a coaching client. This client has built his own referral flywheel, centered around a monthly event. Let's back up a sec. First of all, he's got built-in systems for how he's connecting with people. He's reaching out on a monthly basis. Making calls, checking in on people. Just simply loving on people. That's all he's...