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Do you dread goals? A simple trick to remove the ick
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I don’t know about you Reader, but once upon a time, not hitting goals made me feel like a failure. So what would I do? Mental gymnastics. I’d either:
Winning. (Not really.) That was until a mentor gave the concept of B.A.M. Baseline. Amazing. Miraculous. This changed everything. I sat down with my team and said “Hey, what’s our baseline?” (We already knew what that number was…the low one we were pretty sure we could hit. For others, it may be the bare minimum to stay in business.) Next came “amazing”. (If we started shooting higher, what could we do?) And finally, “miraculous”. (If the stars really aligned, how much would we do?) The point was is, it got us thinking in a different way. It simultaneously took the pressure of failure off, while encouraging us to shoot way higher. But here’s the even cooler part. You see that “miraculous” number and a little switch kind of flicks in your brain. And you start scheming on how to hit that. Executing on a higher level. The end result? The first quarter we used the B.A.M. method, we almost hit our miraculous number. So we hit our baseline. We hit our amazing. And we almost hit our miraculous. Our profit that quarter was up about 40% over what we had expected it to be. And get this…that was during the industry’s slowest quarter. That’s the power of stretch goals. So stretch yourself! And you know what? It’s okay if you shoot for a “miraculous” goal and you hit “amazing” instead. You’re still gonna walk away feeling how? Amazing. So. Have you set goals for this quarter already? Whether you have or not, try putting a little B.A.M. in them and see what it does for your psyche, your spirit, and your focus. Brian Whenever you're ready, there are 2 ways I can help you:
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Get Radically Referable
Each week, get 1 actionable tip to help demystify the secrets of building a referral-based business | Join 1K+ readers
Welcome, relational leaders. It is so good to have you here. And because it is the week after Thanksgiving, I want to begin with gratitude. Thank you for taking the time to read this. Everything I create is built for relational leaders like you. Because I know who you are. You are a small business owner or a commission sales professional. Your income is variable. And you are trusting that someone else will recommend your service. You are referral-based. And I applaud you for choosing this...
For years, I believed that if I simply did great work, referrals would naturally follow. But here’s what I eventually learned: Referrals aren’t built on competence alone.They’re built on confidence. People refer the professionals they trust will make them look like a hero—not necessarily the ones with the deepest technical skills. If you want consistent referrals, ask yourself these three questions: 1. What story do people tell about working with me? If your value isn’t clear and easy to...
Hello Relational Leaders, Thank you for your trust, your support, and your confidence.I’m deeply grateful for every reply, every word of encouragement, and every one of you who reads this newsletter each week. But let me tell you the real reason I write these… Being a small business owner or commissioned sales professional isn’t easy.In fact, many have told me it’s one of the loneliest jobs in the world. You carry the pressure.You carry the expectations.You carry the responsibility to...