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Do you have the loneliest job in the world?
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Something really hit me last Friday, Reader. I was with the Accelerate Boardroom at our twice-yearly Summit, and one of the members said, "You know, being an entrepreneur might be the loneliest job in the world." (By the way, you could be working at a company and still be considered an entrepreneur. When you have the entrepreneurial spirit to build your own business as a commissioned sales professional or whatnot, you count.) But anyway, back to the loneliest job in the world. Well, I think it's absolutely true. And even when you're surrounded by people, you can still be lonely. (Or worse, they can be having a negative impact on you.) More on that in this video, or read on below. Here's my question, Reader. Whether you're working in a company, with your own small team, or are a solopreneur working at home... Who are you surrounding yourself with? Jim Rohn, one of my favorites, said: "You're an average of the five people you spend the most time with." And I'm going to change this up a bit. I'm going to say you're an average of the five people you spend the most INTENTIONAL time with. Dig deep. So, these people you're around...
And now realize: You're an average of those five people. And now ask yourself: Is it time to level up? If it is, there are some ways to do that... ...Maybe start a peer group ...Maybe look into getting into a mastermind group. (By the way, we've got the Boardroom. I'd love for us to talk and see if it's for you. We've got an amazing group of individuals.) ...Maybe decide you need a culture shift (if you have that sort of control over your environment) Whatever you do, don't let yourself continue to drift. Or submit yourself to individuals who drag down your average. You need people who level you up—who just by being themselves inspire you daily to do better and better—so you can build your version of special. So take a look around and seriously consider, "Is this environment going to help me get where I want to go?" And to be fair, one last question to consider: Whose averages are you bringing up or down? And what are you gonna do about it? If there's anything I can do to support you, don't hesitate to let me know. Whenever you're ready, there are 2 ways I can help you:
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Get Radically Referable
Each week, get 1 actionable tip to help demystify the secrets of building a referral-based business | Join 1K+ readers
Let another praise you, Reader. In marketing, most of us are used to Hero stories. People tooting their own horns. The Hero in these circumstances is a person who is saying, “I’m the best at _______. You need to come see me.” (The legal profession’s particularly good at this.) That’s powerful communication. Communicating through authority. And when I say ‘powerful communication’ – it almost sounds like that’s what you want to be shooting for, right? Maybe that’s why so many of us fall into...
I talk on here a lot of about one-on-one referral generation efforts. And while I'm 100% a huge advocate of that... ...one of the biggest challenges we have as a small business owner (or commissioned sales professional) is is TIME. We come across so many different people in our lines of work, and only a small percentage are going to be a fit for true one-on-one referral partner status. So what happens with all the others? Do we just ignore them? Well the answer for a lot of people is...yes....
Tatyana is an amazingly talented mortgage loan officer I've coached in the past. She had this to say to me once, about the referral question I taught you last week: "I had a green light conversation with a realtor today. It went extremely well and I learned what they liked about the lenders they've used, and what they didn't like about the lenders they've worked with in the past. Turns out the referral partners moved away and we were scheduled to have lunch next week." That's what it's all...