Hello, relational leaders.

Brian McRae here again.

If you’re reading this, you’re probably a small business owner or commission-based professional. You live with a variable income. You love referrals. And you’re learning how to make them consistent.

I appreciate you being part of this community because my goal is simple. To help you build a radically referable business that grows through relationships.

Today’s encouragement comes from one of my favorite voices, Jim Rohn.

He said, “Success isn’t something to be pursued. It’s to be attracted by the person you become.”

That truth has stuck with me for years. And it applies perfectly to referrals too.

Referrals aren’t something to be pursued.
They’re attracted by the person you become.

So let me ask you something.

Are you an attractive person in your marketplace?

I don’t mean polished or perfect. I mean attractive in character, in how you show up, in how you serve.

Adam Grant, in his book Give and Take, talks about three types of people: givers, takers, and matchers. The most successful? The givers.

Are you known as a giver in your community?

Do you help other people accomplish their goals, even when it’s not directly tied to your own?

(Check out the video for more, or read on below...)

​

​

That mindset alone will change the way people see you. It changes how they talk about you when you’re not in the room. And it’s the foundation of becoming referable.

One way to live that out is through something I’ve shared before: hosting a shared learning event.

It doesn’t have to be complicated.

Bring together your best referral partners, your shoulder industries, and give them a space to connect, learn, and grow.

It could be a lunch, a morning coffee, or a simple mastermind.

The goal is to create value for others. To give people a reason to come together and leave better than they arrived.

I ran an event like that for 12 years called the Mastermind Project. It opened doors I never could have imagined.

Why? Because it attracted people who were givers. People who wanted to help others solve problems.

They were encouraged just by being there.

And the best part? The content wasn’t complicated. We talked about relationships, productivity, and leadership.

It helped me keep learning too, because I had to study things that mattered so I could share them with others.

That’s the beauty of being a giver. You grow while helping others grow.

So here’s my encouragement to you.

Start your own shared learning event. Bring together other relational leaders in your community. Create a space where givers can gather and grow.

If I can support you in any way with that, don’t hesitate to reach out.

Until next time, study things that matter.
Practice things that matter.
Teach things that matter.

Appreciate you,
​Brian

​