Each week, get 1 actionable tip to help demystify the secrets of building a referral-based business | Join 1K+ readers
Why “Being Good at What You Do” Isn’t Enough Anymore
|
For years, I believed that if I simply did great work, referrals would naturally follow. But here’s what I eventually learned: Referrals aren’t built on competence alone. People refer the professionals they trust will make them look like a hero—not necessarily the ones with the deepest technical skills. If you want consistent referrals, ask yourself these three questions: 1. What story do people tell about working with me?If your value isn’t clear and easy to repeat, partners won’t share it. 2. How easy is it for someone to bring me into a conversation?Scripts, checklists, and frameworks reduce friction and increase referrals. 3. Do I elevate people or extract from them?People refer those who champion them, not those who chase them. Here’s the shift: Stop trying to convince people. When you do, you move from being “good” to being referable. Appreciate you, |
Get Radically Referable
Each week, get 1 actionable tip to help demystify the secrets of building a referral-based business | Join 1K+ readers
Hello, relational leaders. Thank you so much for being here. As a small business owner or commission sales professional, you probably have a servant leader's heart. You love helping others. You love adding value. And I appreciate that about you. Last week we talked about the first trait of a successful giver, which is knowing where you are going. Many of you reached out for the Vision Story, and I hope you found that helpful. Today we are moving to the second trait. Successful givers have an...
Welcome, relational leaders. It is so good to have you here. And because it is the week after Thanksgiving, I want to begin with gratitude. Thank you for taking the time to read this. Everything I create is built for relational leaders like you. Because I know who you are. You are a small business owner or a commission sales professional. Your income is variable. And you are trusting that someone else will recommend your service. You are referral-based. And I applaud you for choosing this...
Hello Relational Leaders, Thank you for your trust, your support, and your confidence.I’m deeply grateful for every reply, every word of encouragement, and every one of you who reads this newsletter each week. But let me tell you the real reason I write these… Being a small business owner or commissioned sales professional isn’t easy.In fact, many have told me it’s one of the loneliest jobs in the world. You carry the pressure.You carry the expectations.You carry the responsibility to...