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Why “Being Good at What You Do” Isn’t Enough Anymore
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For years, I believed that if I simply did great work, referrals would naturally follow. But here’s what I eventually learned: Referrals aren’t built on competence alone. People refer the professionals they trust will make them look like a hero—not necessarily the ones with the deepest technical skills. If you want consistent referrals, ask yourself these three questions: 1. What story do people tell about working with me?If your value isn’t clear and easy to repeat, partners won’t share it. 2. How easy is it for someone to bring me into a conversation?Scripts, checklists, and frameworks reduce friction and increase referrals. 3. Do I elevate people or extract from them?People refer those who champion them, not those who chase them. Here’s the shift: Stop trying to convince people. When you do, you move from being “good” to being referable. Appreciate you, |
Get Radically Referable
Each week, get 1 actionable tip to help demystify the secrets of building a referral-based business | Join 1K+ readers
Hello Relational Leaders, Thank you for your trust, your support, and your confidence.I’m deeply grateful for every reply, every word of encouragement, and every one of you who reads this newsletter each week. But let me tell you the real reason I write these… Being a small business owner or commissioned sales professional isn’t easy.In fact, many have told me it’s one of the loneliest jobs in the world. You carry the pressure.You carry the expectations.You carry the responsibility to...
Hello, relational leaders. Hope you’re doing well. First, thank you for showing up here. I always appreciate getting to share what’s working and what I’m seeing in the businesses of other relational leaders like you. If you’re reading this, you’re probably a small business owner or commission-based professional. Which means you live with the ups and downs of variable income. And let’s be honest. It can feel lonely sometimes. You wake up hoping today’s the day a new referral comes through. You...
Hello, relational leaders. Brian McRae here again. If you’re reading this, you’re probably a small business owner or commission-based professional. You live with a variable income. You love referrals. And you’re learning how to make them consistent. I appreciate you being part of this community because my goal is simple. To help you build a radically referable business that grows through relationships. Today’s encouragement comes from one of my favorite voices, Jim Rohn. He said, “Success...