Hello, relational leaders.

Hope you’re doing well.

First, thank you for showing up here. I always appreciate getting to share what’s working and what I’m seeing in the businesses of other relational leaders like you.

If you’re reading this, you’re probably a small business owner or commission-based professional. Which means you live with the ups and downs of variable income.

And let’s be honest. It can feel lonely sometimes.

You wake up hoping today’s the day a new referral comes through. You want to grow, but you’re not always sure who to talk to or what to say.

The truth is, every business has three phases: marketing, sales, and operations.

Most of us jump straight to sales. We think, “I just need to sell more.” But that’s not where the magic happens.

If you really want to scale, you need a system that builds relationships that lead to referrals. Because often, you’re just one relationship away from changing everything.

Let me share a story.

(Check out the video for more, or read on below...)

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One of my coaching clients recently started implementing what I call the Referral Partner Transformation System.

It’s not complicated.

A few weeks ago, I talked about “demonstrations of value.” This is how it all connects.

This client started by doing these simple steps.

He collected, organized, and prioritized his relationships. Then he engaged and energized them.

He made a list of people he wanted to connect with. He put them all in one place. Then he started reaching out.

One of those people was a pretty influential partner in a shoulder industry.

Now, you might be thinking, “I try that all the time, but I don’t know what to say.”

Here’s the key. It starts with a giving heart.

During their meeting, my client simply listened. He wasn’t there to pitch anything. He just paid attention.

He heard a few needs this partner was struggling with and said, “I’ve got something that might help. I’ll send you a book.”

That’s it. One simple demonstration of value.

A few weeks later, that same partner introduced him to a new relationship that would lead to a $100,000 profit referral.

Here’s the lesson.

Don’t overcomplicate this.

Just collect, organize, prioritize, and then engage and energize the relationships that matter most.

Focus on your most influential connections, your shoulder industries, and the people who often cross paths with your ideal clients.

Do that consistently and you’ll be surprised by what happens.

There’s an old saying I love.
“Don’t ask how long it will take to build something. Ask how long it will last.”

When you build your business through relationships, it lasts.

Yes, you should be transactionally strong. But more importantly, be relationally strong. Be relationally present with the people who can refer you often.

That’s when things start to change.

Hope this story encourages you. And if there’s any way I can help you implement a system like this, don’t hesitate to reach out.

We’re here to help when you’re ready.

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Appreciate you,
​Brian

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