Let's talk about flywheels, and what they can do for your business.

There are four stages of a flywheel:

1. It starts slowly. If you think about an industrial flywheel, it's a big wheel that moves a lot of things, and it takes some work to get it started from stopped.
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2. It builds momentum. Once it gets going, you may have to give it nudges here and there to keep it going, but it's decent good momentum. And it's way easier than starting from stopped, like at the beginning.
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3. It reinforces and re-energizes itself. Once it builds momentum, it "feeds" itself. So once you get it to this point, everything happens more automatically with even less effort.
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4. It compounds over time. Eventually it gets to a point where the flywheel is going at such a clip that—not only do you not need to push it—but it's actually hard to stop it AND it's taking other things along for the ride. It starts to move things that were seemingly impossible to move before the flywheel got involved.

So with all that in mind, let's talk about the concept of the relational flywheel in business...especially if you're straight-commission or referral-based.

(Check out the video for more, or read on below...)

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The number one slow-start, momentum-building, reinforcing, re-energizing, and compounding thing I've done in my career is...

...running a local event.

An event where you're bringing in your strategic partners—whether they're referring you or not—and helping them solve a problem.

I've done it a lot, and it's always been worth the effort to get it rolling.

And I want to be extra, extra clear here:

You're helping them solve a problem. A problem they actually have. (Not a problem you think they have.)

It's not an event about you, your competence, or what you sell.

It's an event about them.

An event that helps them solve a problem they have.

So, here's my challenge to you: Get a regular, recurring event on your calendar.

➡️ Baseline, at least quarterly.

➡️ Amazing, every other month.

➡️ Miraculous, once a month.

All around helping your potential referral partners build their businesses.

Some ideas? Do them around relationship-building, productivity, or helping them become a better leader.

If you can solve some of those things, you'll build something really special that will bring your ideal referral partners to you.

That's the flywheel. Setting up the event, bringing people toward you to be a part of it, and then keeping things rolling into the next.

I'll give you a quick example: Last week our team ran an event (which we hold quarterly) for our referral partners -- current ones and new ones.

We walked away with 12 NEW referral partner relationships and 12 outright referrals. In 72 hours. Just from this one most recent event.

You can do it too.

If you're interested, feel free to reach out. I've got a little checklist of things you can do to get your event flywheel up and running.

Here to help,

Brian

Whenever you're ready, there are 2 ways I can help you:

1. Get unstuck and build momentum in just 12 weeks with The Boardroom​
2. Get referral partnerships that take you places marketing can't with Referral Partner Transformation​

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