There's something that a looot of people overlook, Reader. And that's planning. It's the vision that excites us, and we know (or should know) that it's action that gets us there. But planning? Ain't nobody got time for that, right? That's mistake. Because it's planning that greases the wheels of action. A few years' back, the book "The 12-Week Year" by Brian Moran was sent to my home as part of The Boardroom, where we read one book a month. And in there, Brian talked about Olympic athletes. Specifically (if I remember correctly), German athletes back in the 60s or 70s who were dominating the Olympics at that time. They studied why they were so dominant. For instance, the triathletes... The German triathletes didn't co-mingle training on biking, swimming and running (all three) every day, Instead, they'd get very focused on a specific skill in either swimming, biking, or running for a certain amount of time. Allowing them to really hone and perfect that skill.
All that hemming and hawing, all that second-guessing, all that hesitation...all those things that slow you down...gone. Eliminated. In fact, Bruce Lee also had something similar to say about this: "I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times." So, what the author Brian did is, he started to apply that concept to getting things done in work and life. Breaking things down incrementally, in 12-week chunks, and executing those things really well. In fact, Brian actually says to throw out annual planning. (Being that we just started the new year, bad news if you've already done it, good news if you haven't. đ ) Now honestly, I don't know that I agree completely with that anyway. We still do an annual plan for our team. But then, we take that annual plan and break it down by each quarter (i.e. 12 weeks). It's so much easier to keep your eyes on the prize that way. Instead of looking at a far-off distant goal--running the marathon--you're doing short sprints. Getting better and better every day. Stronger and stronger. Closer and closer to your vision. Doesn't that seem like a better way of doing things? Brian PS - A quarter is actually 13 weeks. So imagine...what if you could execute so well, following your 12-week plan, that you got one week a quarter off? That's an entire month per year added all together. How cool would that be? Whenever you're ready, there are 2 ways I can help you:
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Reader, as I mentioned in my last email, we send a success story to our database about once a month. Every time we do, we see an increase in our pipeline (the people who want loans) of anywhere between 10 to 25%. So if I have X number of people who want loans, I've got X + 25% after sending a Success Story out. That's a big increase in exchange for not a whole lot of effort. Think of maybe an hour of effort total, once per month. (It may take you a little longer in the beginning, of course.)...
Let another praise you, Reader. In marketing, most of us are used to Hero stories. People tooting their own horns. The Hero in these circumstances is a person who is saying, âIâm the best at _______. You need to come see me.â (The legal professionâs particularly good at this.) Thatâs powerful communication. Communicating through authority. And when I say âpowerful communicationâ â it almost sounds like thatâs what you want to be shooting for, right? Maybe thatâs why so many of us fall into...
I talk on here a lot of about one-on-one referral generation efforts. And while I'm 100% a huge advocate of that... ...one of the biggest challenges we have as a small business owner (or commissioned sales professional) is is TIME. We come across so many different people in our lines of work, and only a small percentage are going to be a fit for true one-on-one referral partner status. So what happens with all the others? Do we just ignore them? Well the answer for a lot of people is...yes....