|
There's something that a looot of people overlook, Reader. And that's planning. It's the vision that excites us, and we know (or should know) that it's action that gets us there. But planning? Ain't nobody got time for that, right? That's mistake. Because it's planning that greases the wheels of action. A few years' back, the book "The 12-Week Year" by Brian Moran was sent to my home as part of The Boardroom, where we read one book a month. And in there, Brian talked about Olympic athletes. Specifically (if I remember correctly), German athletes back in the 60s or 70s who were dominating the Olympics at that time. They studied why they were so dominant. For instance, the triathletes... The German triathletes didn't co-mingle training on biking, swimming and running (all three) every day, Instead, they'd get very focused on a specific skill in either swimming, biking, or running for a certain amount of time. Allowing them to really hone and perfect that skill.
All that hemming and hawing, all that second-guessing, all that hesitation...all those things that slow you down...gone. Eliminated. In fact, Bruce Lee also had something similar to say about this: "I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times." So, what the author Brian did is, he started to apply that concept to getting things done in work and life. Breaking things down incrementally, in 12-week chunks, and executing those things really well. In fact, Brian actually says to throw out annual planning. (Being that we just started the new year, bad news if you've already done it, good news if you haven't. đ ) Now honestly, I don't know that I agree completely with that anyway. We still do an annual plan for our team. But then, we take that annual plan and break it down by each quarter (i.e. 12 weeks). It's so much easier to keep your eyes on the prize that way. Instead of looking at a far-off distant goal--running the marathon--you're doing short sprints. Getting better and better every day. Stronger and stronger. Closer and closer to your vision. Doesn't that seem like a better way of doing things? Brian PS - A quarter is actually 13 weeks. So imagine...what if you could execute so well, following your 12-week plan, that you got one week a quarter off? That's an entire month per year added all together. How cool would that be? Whenever you're ready, there are 2 ways I can help you:
â |
Each week, get 1 actionable tip to help demystify the secrets of building a referral-based business | Join 1K+ readers
Relational leaders, great to see you. First off, thank you for all the feedback on last weekâs topic about âdemonstrations of value.â Iâve loved hearing how many of you are putting those ideas into action. Letâs keep going on that theme, because as we build referral-based businesses, thereâs one thing that separates the good from the great. Emotional loyalty. Thatâs the moment when someone doesnât just like you or trust you. Theyâre for you. The kind of loyalty where your partners would run...
Hello, relational leaders. First, thank you for being you. If youâre reading this, chances are youâre a small business owner or a commission-based professional who believes in growing through relationships. And youâre right to think that way. Because while the world chases attention through social media, AI, or the next shiny marketing hack, what really wins is emotional loyalty. Attention fades. Loyalty compounds. When you build emotional loyalty with your referral partners, your shoulder...
Hey, Relational Leaders, I had a great conversation this week with one of my coaching clients. Heâs got some big sales goals on the board. You know that feelingâtrying to stretch but also stay true to how you want to grow. So he asked me, âBrian, my branch manager wants me to go out and market this unique product we have, but I canât get through the gatekeepers. What should I do?â And I paused. Because honestly, my first answer was, I donât know. Hereâs why. Thatâs sales. If youâve followed...